Top new products: November

Ballantine’s Single Malt Series

Scotch whisky maker Ballantine’s has launched three 15-year-old single malts, marking its first foray into the single malt category.

Described as “the stand-out performer” of the Scotch category by the Scotch Whisky Association this year, more than 113 million bottles of single malt whisky were exported in 2016, with volumes increasing by 10% and the value of these shipments rising by 11.8% to reach a new record of £1.02bn. Although single malt represents just 9.3% of all Scotch whisky exports, the category accounts for 26% of the total by value.

Latching onto this trend, Ballantine’s debut Single Malt Series comprises The Glenburgie, Miltonduff and Glentauchers, which together are used to create the Ballantine’s blend. The Ballantine’s Single Malts Series, bottled at 40% abv, will first be launched in Taiwan and will be available to purchase in domestic markets at an RRP of US$56. A 70cl bottle will be available in Travel Retail Asia for the equivalent of US$80.

RRP: US$56.

CONTACT Pernod Ricard UK, +44 (0)20 8538 4484

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