Five brilliant failures from the creator of Baileys

And finally… why did these five ideas fail? David Gluckman explains…

Are winemakers conservative by nature, therefore resisting ‘novel ideas’ like Red Chardonnay?

There is an interesting collection of reasons for the failure of these ideas.

Are winemakers conservative by nature, therefore resisting ‘novel ideas’ like Red Chardonnay?

Stubbs was clearly a failure in politics: ‘star chamber’ innovation where the key market personnel were completely by-passed was a formula for disaster, no matter how good the idea might have been.

J&B Sub-Zero bombed in Korea because the local people were obsessed with age statements. They wanted a 17 year-old J&B. And, like many other traditional marketers, they said that Koreans didn’t drink their whisky frozen!

As for IQ and Distilled Guinness, these were off-the-wall ideas that didn’t fit a company that was consolidating and preparing for growth. They were highly experimental and that kind of innovation was off the agenda at the time. Maybe their time will come again. Or some other company might have a look.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Representative - Private Customers

Corney and Barrow
Central Hong Kong, HK

Export Manager UK On Trade

Home based in London or the South East, GB

Global Head of Marketing

ATOM Brands
Tunbridge Wells, GB

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Pink Rosé Festival

7th Feb 2018

VinoVision Paris

12th Feb 2018


18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more