Five brilliant failures from the creator of Baileys

And finally… why did these five ideas fail? David Gluckman explains…

Are winemakers conservative by nature, therefore resisting ‘novel ideas’ like Red Chardonnay?

There is an interesting collection of reasons for the failure of these ideas.

Are winemakers conservative by nature, therefore resisting ‘novel ideas’ like Red Chardonnay?

Stubbs was clearly a failure in politics: ‘star chamber’ innovation where the key market personnel were completely by-passed was a formula for disaster, no matter how good the idea might have been.

J&B Sub-Zero bombed in Korea because the local people were obsessed with age statements. They wanted a 17 year-old J&B. And, like many other traditional marketers, they said that Koreans didn’t drink their whisky frozen!

As for IQ and Distilled Guinness, these were off-the-wall ideas that didn’t fit a company that was consolidating and preparing for growth. They were highly experimental and that kind of innovation was off the agenda at the time. Maybe their time will come again. Or some other company might have a look.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Content Marketing Assistant

Matthew Clark Bibendum
London, UK

Retail Sales & Operations Manager

Davy's Wine Merchants
London, UK

Head Distiller

Little Bird Gin
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018


5th Nov 2018


London,United Kingdom
11th Mar 2019
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more