Five brilliant failures from the creator of Baileys

The drinks industry is awash with clever ideas that never become mainstream brands – and here we bring you five brilliant failures from the creator of Baileys.

That S*it Will Never Sell! is a new book by David Gluckman that tells the real story behind Baileys and other great drinks brands

Taken from a new book called That s*it will never sell!, written by David Gluckman, we look at some of the drinks concepts created over the past 30 years that may have been brilliant, but ultimately failed.

With humour and honesty, Gluckman considers the history of brands he worked on during his 40 years in the drinks industry in a newly-published work, which he describes as “a book about ideas by the person who had them”.

Providing the “real story behind Baileys Irish Cream”, Gluckman also tells the history of this great label along with other memorable brands he worked on, from Le Piat d’Or, Aqua Libra, Tanqueray Ten, and Cîroc, among many others.

And he also frankly outlines the failures, those labels that were never adopted by the parent company that commissioned them, or the distributors that should have promoted them.

However, just because these ideas weren’t pushed, doesn’t mean they don’t have still have a potential in the market today, so read on for five brilliant failures, selected by the drinks business from Gluckman’s book.

Meanwhile, to read their story in full, and much more, order That s*it will never sell! by clicking here.

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