American whiskey shining star of US spirits exports

The value of American spirits exports increased by 10.6% in the first half of 2017 – up more than US$67 million to a total of $698.5m – according to the Distilled Sprits Council, with growth driven by the American whiskey category.

American whiskeys helped drive the value of American spirits exports up 10.6% in the first half of 2017

Overall, the American whiskey category, which includes Bourbon, Tennessee Whiskey and American Rye, increased in value by nearly $27 million to $464.6 million – a rise of 6.1%.

Smaller categories of other American spirits also showed strong growth, including brandy – up 39.4% ($12.2 million to $43.45 million total); vodka – up 51.2% ($11.4 million to $33.6 million total); and rum – up 49.5% ($5.2 million to $18.55 million total).

“This clearly demonstrates the growing appeal of US-made spirits, particularly American whiskeys, in many foreign markets,” said Christine LoCascio, council senior vice president for international trade.

“But other traditionally smaller categories such as brandy, vodka and rum are now showing strength in many highly competitive markets.”

Canada remains the single largest market for US spirits exports, which were valued at $87.6 million between January and June 2017. Other markets to achieve significant growth include the UK, where the value of American spirits imported into the country increased by 39% to $64.8 million. Germany followed, achieving an increase of 33% to $55.4 million; France by 21.4% to $51.8 million.

However it was Brazil that achieved the biggest growth, with the value of imports of American spirits into the country increasing by a huge 313.8%, albeit from a small base. The market is now worth $10.2 million to American distillers. Other strong markets for US-made spirits in the first half of the year include Italy, Poland, Latvia and Chile.

“Around the world, adult consumers are seeking out American spirits because of their diversity of flavours and styles, mixability and authentic heritage,” said LoCascio. “As in the domestic market, premiumisation is the backbone of our export strength.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Awards Sales Executive – France

Decanter
London, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Sales Administrator Customer Service

Ellis Wines
Hanworth, Middx

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Pinot Noir Masters 2019

Deadline : 7th January 2019

The Global Fortified Masters 2018

Deadline : 15th January 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more