Top 10 biggest beer brands

6. Yanjing

Founded in 1980 by The Beijing Yanjing Brewery, Yanjing beer has continued its downward descent in terms of volume sales. In 2013, Yanjing reported volume sales of 37.9m hectolitres, but this has now fallen to 32.3m hectolitres in 2016. In February 2017, BMI Research published a study that concluded that beer consumption in China is expected to continue its downward trend for the next five years, after falling for the past two.

Also known as Beijing Beer, Yanjing is often described as the “taste of China”, alluding to its prevalence and popularity in the country. Its brewery is one of the largest in Asia, employing around 20,000 people and producing a range of pale lagers. In 2016, volume sales decreased by 4.95% compared to 2015.

Brand owner: Beijing Yanjing Brewery

Volume sales (2016): 32.3m hectolitres

Volume sales (2015): 33.9m hectolitres

Head office: 9 Shuanghe Road, Beijing, People’s Republic of China

Website: www.yanjing.com

CEO: Li Fucheng

One Response to “Top 10 biggest beer brands”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more