Top 10 biggest beer brands

We round up the biggest and best-performing global beer brands in 2016 by volume sales, according to data supplied by Euromonitor International.

No-one that has followed the ‘big beer’ news in 2016 can be surprised that AB InBev has extended its domination of the top 10 largest beer brands. The global beer giant now owns five of the 10 brands listed and controls the production and distribution of another, Skol, in South America – the beer brand’s biggest market.

AB InBev completed its $79 billion merger with SABMiller in October 2016. However, to appease competition regulators, the world’s largest beer company had to sell off a number of its interests – formerly owned by SABMiller – in Asia and Europe. These included Snow which it sold to its co-owner China Resources Enterprises for $1.6 billion, and Grolsch and Peroni which it sold to Japanese brewer Asahi for 2.55 billion euros ($2.76 billion). EU regulators also demanded the brewer divest SABMiller’s business in the Czech Republic, Hungary, Poland, Romania and Slovakia.

In 2016, Jason Warner, business unit president, AB InBev North Europe, stated that AB InBev’s 2016 results were “driven by the strong performance” of its three global brands – Stella Artois, Budweiser and Corona. 

Warner said: “Budweiser was the biggest contributor to sales growth in the beer category at +15.6% year-on-year” while Corona’s “staggering sales growth of +33.3%” saw it become “the biggest world beer brand in the UK for 2016.”

The brands included on this list recorded a combined volume sales total of 426.1 million hectolitres, compared to a combined total of 430 million hectolitres in 2015. In terms of individual volume sales, five brands recorded a reduction while five reported an increase.

According to Euromonitor International, global consumption of beer hit 193 billion litres in 2016 with China, in spite of the performance of its native breweries, remaining the world’s largest beer market. However, while China’s domestic breweries struggle, its volume of imported beer has grown by 15.8% year-on-year in value to US$670 million in 2016, equivalent to 650 million litres of beer in volume, according to the China Association for Imports and Exports for Wine & Spirits.

It has been widely reported by the media that beer sales are in decline, as consumers turn to wine and spirits. In July this year, Goldman Sachs downgraded the stocks of two of the biggest US brewing companies due to the continued drop in global beer consumption. Furthermore, recent data from Nielsen has revealed that volume sales of beer over the 52-week period ending 17 June 2017 were down by 2%, however, over the same period, volume sales of wine and spirits were up 1.5% and 1.6% respectively.

Click through to view the top 10 biggest beer brands in 2016, according to data provided by Euromonitor International. 

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