How one business dominates the UK’s best-selling grapes

Sauvignon Blanc

Although Concha y Toro brands don’t occupy the number one slot for Sauvignon Blanc sales in UK retail by value, if one were to combine the sales of Sauvignon under its Isla Negra and Casillero del Diablo labels, it becomes Britain’s biggest for this grape.

Indeed, together, these brands are worth £75.6m in terms of Sauvignon sales, more than £20m greater than the biggest Sauvignon brand in Britain: Villa Maria, which is worth £55.2m for this white grape alone.

However, in terms of volume sales, Isla Negra is in fact the UK’s biggest Sauvignon brand, selling 690,000 cases annually, 50,000 cases more than the second largest in volume, New Zealand’s Wairau Cove – a label exclusively sold in Tesco.

The top 10 best-selling Sauvignons in the UK off-trade by value are, currently, in order: Villa Maria, Brancott Estate, Wairau Cove, Isla Negra, Oyster Bay, Casillero del Diablo, Oxford Landing, Mud House, own-label and finally, The Ned.

Key stats: Isla Negra Seashore Sauvignon Blanc
• No. 1 Sauvignon Blanc in UK retail by volume
• Value sales: £40.7m (+7.4% year-on-year)
• Volume sales: 690,000 cases (+11.7% year-on-year)

Key stats: Villa Maria Sauvignon Blanc
• No. 1 Sauvignon Blanc in UK retail by value
• Value sales: £55.2m (+11.1% year-on-year)
• Volume sales: 602,000 cases (+11.1% year-on-year)

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