Merchant launches range of ‘accessible’ Bordeaux wines

30th June, 2017 by Lauren Eads

Bordeaux-based wine and spirits merchant Stephane Quien Wine & Spirits (SQWS) has launched a range of wines that it has dubbed “the French alternative to New World wines” in a bid to make Bordeaux more accessible to younger consumers.

The Be Bordô range, which is distributed in Europe, Northern America and Asia, comprises three varietal wines that are simply named with a hint of humour: ‘Le Fruity Red’ Merlot, ‘Le Crisp White’ Sauvignon Blanc, and ‘Le Deep Red’ Cabernet Sauvignon. A ‘Le Pink’ Bordeaux rosé is expected to be launched later in the year.

Stéphane Quien, president of SQWS, said the brand is intended to offer a new generation of consumers an “accessible, easy-to-understand Bordeaux wine”, through its “modern, chic and elegant packaging” and pictograms to help consumers match the wines with food.

The Be Bordô logo meanwhile has been designed to symbolise Bordeaux’s Port de la Lune (the Moon Port), with the wines themselves made by Château Merlet.

The wines will carry an RRP between £7.99-8.99 in UK  / €4.99-5.49 in Europe.

Be Bordô will be showcasing its range at Vinexpo from its partner’s stand, Bache-Gabrielsen Cognac, Hall 1, Stand E241.

Website: www.bebordo.com

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more