Merchant launches range of ‘accessible’ Bordeaux wines

Bordeaux-based wine and spirits merchant Stephane Quien Wine & Spirits (SQWS) has launched a range of wines that it has dubbed “the French alternative to New World wines” in a bid to make Bordeaux more accessible to younger consumers.

The Be Bordô range, which is distributed in Europe, Northern America and Asia, comprises three varietal wines that are simply named with a hint of humour: ‘Le Fruity Red’ Merlot, ‘Le Crisp White’ Sauvignon Blanc, and ‘Le Deep Red’ Cabernet Sauvignon. A ‘Le Pink’ Bordeaux rosé is expected to be launched later in the year.

Stéphane Quien, president of SQWS, said the brand is intended to offer a new generation of consumers an “accessible, easy-to-understand Bordeaux wine”, through its “modern, chic and elegant packaging” and pictograms to help consumers match the wines with food.

The Be Bordô logo meanwhile has been designed to symbolise Bordeaux’s Port de la Lune (the Moon Port), with the wines themselves made by Château Merlet.

The wines will carry an RRP between £7.99-8.99 in UK  / €4.99-5.49 in Europe.

Be Bordô will be showcasing its range at Vinexpo from its partner’s stand, Bache-Gabrielsen Cognac, Hall 1, Stand E241.

Website: www.bebordo.com

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

PRESTIGE ACCOUNT MANAGER – EUROPE

Jackson Family Wines
London, UK

Sales Executive

MAISON SASSY
London, GB

Head of Supplier Management - Group

Matthew Clark
London and Bristol, UK

Brand Manager – Whisky

ATOM Brands
Tunbridge Wells, UK

Brand Manager - Gin

ATOM Brands
Tunbridge Wells, UK

International Business Development Assistant

iDealwine
Paris, France with frequent trips to London office

Events Assistant

Speciality Drinks
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more