DB awards 2017: profiling the winners

Best Design & Packaging for Wine


Winner:
London Cru for London Cru re-design LDN SW6

Our judges loved the original way London Cru’s re-design tackled the tricky terrain of not being able to write the grape variety on the front label by using London street names similar to each grape like Charlotte Street for Chardonnay.

Having noticed how similar in shape the map of London was to a leaf, London Cru created its new logo – a vine leaf with the River Thames running through it, which successfully combines the worlds of London and wine, with the different leaf shapes educating imbibers in a subtle way about grape varieties.

Ultimately, they believed the elegant and impactful redesign created a strong visual identity for the London Cru brand.

Commended:
Off-Piste wines for El Domador del Fuego Rioja Reserva gift box

With a brief to create a premium and distinctive gift box with a striking design and great shelf standout balanced with classic cues for authenticity for Rioja brand El Domador (the Fire Tamer), our judges felt Off-Piste Wines nailed it through telling the story of Rioja magicians of old.

The judges loved the clever and impactful way in which the story was told on the label, believing it offered great value for money visually for a £10 wine with its quirky, collectible gift box.

They also thought the design would be a fun talking point at dinner parties and were drawn to its beautiful illustrations and cleverly thought out details that took you straight to Rioja.

Shortlisted:
Denomination for the Fazzoletto range
Denomination for Four Winds

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