DB awards 2017: profiling the winners

Best Design & Packaging for Wine


Winner:
London Cru for London Cru re-design LDN SW6

Our judges loved the original way London Cru’s re-design tackled the tricky terrain of not being able to write the grape variety on the front label by using London street names similar to each grape like Charlotte Street for Chardonnay.

Having noticed how similar in shape the map of London was to a leaf, London Cru created its new logo – a vine leaf with the River Thames running through it, which successfully combines the worlds of London and wine, with the different leaf shapes educating imbibers in a subtle way about grape varieties.

Ultimately, they believed the elegant and impactful redesign created a strong visual identity for the London Cru brand.

Commended:
Off-Piste wines for El Domador del Fuego Rioja Reserva gift box

With a brief to create a premium and distinctive gift box with a striking design and great shelf standout balanced with classic cues for authenticity for Rioja brand El Domador (the Fire Tamer), our judges felt Off-Piste Wines nailed it through telling the story of Rioja magicians of old.

The judges loved the clever and impactful way in which the story was told on the label, believing it offered great value for money visually for a £10 wine with its quirky, collectible gift box.

They also thought the design would be a fun talking point at dinner parties and were drawn to its beautiful illustrations and cleverly thought out details that took you straight to Rioja.

Shortlisted:
Denomination for the Fazzoletto range
Denomination for Four Winds

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Show Coordinator

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Sales and Marketing Director

New Generation Wines
London, UK

Brand and Marketing Manager

New Generation Wines
London, UK

Sales Director

Manchester Gin
Manchester, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Staff Writer

The Drinks Business
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019

RAW WINE London

London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more