Top 10 new products: April

Gallo Spritz Wild Strawberry

Gallo Family Vineyards has expanded its Spritz portfolio with the addition of a 9% abv Wild Strawberry flavour variation.

The fourth in its Spritz range, Gallo Family Vineyards’ Spritz Wild Strawberry is described as a “gently fizzed and fruity drink, inspired by the sun-drenched fruits of California”, aimed at those who prefer drinks with a sweeter and fruitier taste. It joins Raspberry & Lime, Pineapple & Passionfruit and Peach & Nectarine variants, its launch capitalises on the growing trend toward fruit flavoured wines – a category now worth £104 million and growing by 21% year on year.

“Our Spritz range has always been popular among a younger audience that don’t tend to drink wine,” said Olga Senkina, marketing director EMEA for Gallo. “In fact, 47% of non-wine drinkers who sampled it last year said it made them feel positive about wine, with 96% commenting positively on the taste.”

Gallo will support the launch of Spritz Wild Strawberry with a marketing campaign targeting millennial consumers.

CONTACT: Gallo Family Vineyards, +44 (0)1895 813 444

RRP: £5.99

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