Most powerful fine wine brands: nos. 10-1

In the final part of the most powerful fine wine brands of 2016 as based on the Liv-ex Power 100 list in association with the drinks business, we count down from entries 10 to one.

The first part of this list spanning 20-11 can be read here and the entire article which first appeared in the December issue of the drinks business can be read here.

Below is a quick summary of Liv-ex’s methodology for the list:

To calculate the scores, Liv-ex took a list of all wines that traded on Liv-ex in the last year (from 1 September 2015 to 31 August 2016) and grouped these by brand.

It then identified brands that had traded at least three wines or vintages, and had a total trade value of at least £10,000.

Brands were ranked using four criteria:

• year-on-year price performance (based on the market price for a case of wine on 1 September 2015 with its market price on 31 August 2016);
• trading performance on Liv-ex (by value and volume);
• number of wines and vintages traded;
• average price of the wines in a brand.

Over 4,000 different wines/vintages were traded.

These were grouped into 670 brands, of which 199 qualified for the final calculation.

The individual rankings were combined with a weighting of 1 for each criteria, except trading performance which had a weighting of 1.5 (as it combined two criteria).

The final 100 brands accounted for 2,046 unique wines that traded, and from the 199 brands that qualified, there were 2,804 wines.

One Response to “Most powerful fine wine brands: nos. 10-1”

  1. Ondřej Kucera says:

    Very interesting. What about ranking of New World wine brands?

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