Trentodoc needs to promote itself internationally

Trentodoc is “a denomination that we need to promote more outside Italy”, declared Matteo Lunelli, the president of Trentodoc’s biggest producer, Ferrari, on Thursday this week/yesterday.

trentodoc-spumanteSpeaking at the start of the Ferrari Trentodoc Camp on 29 September, Lunelli spoke of his mission to raise the international awareness for Trentodoc, which was the first DOC created in Italy just for traditional method sparkling wine.

In particular, he cited the UK and US as two target markets for the fizz, which is made from Chardonnay and Pinot Noir in Trentino, which is located in the foothills of the Dolomites.

Already, he said that Trentodoc stood to benefit from the fact that there was greater recognition in the UK for traditional method wines other than Champagne, while emphasising the different style of Trentodoc, even if the region uses the same grapes as Champagne, and follows the same winemaking rules on lees ageing.

“In the UK market, the idea is starting that excellent sparkling wine is not only Champagne, and this opens up the market worldwide,” he said.

Continuing he said, “We don’t want to be like Champagne, but that we want to promote the fact that there are other regions where you can produce high quality sparkling wines with their own quality and personality – and Trentodoc has its own character and traditions, and this is what we want to express.”

Ferrari, which makes 4.5 million bottles of Trentodoc each year, is not only the largest operator in the region, but the biggest producer of traditional method sparkling in Italy.

The business hosts a range of press and buyers each year at its winery on the outskirts of Trento for a three-day symposium called the Ferrari Trentodoc Camp, which is now in its fifth year.

db is an attendee this year, along with 56 other guests, the majority of whom are from the US, although a range of countries are represented, from China to Thailand, along with Russia and Brazil.

One Response to “Trentodoc needs to promote itself internationally”

  1. Tom Stevenson says:

    Personally I think that Trentodoc and Franciacorta should do a roadshow together. Geographically they are not that far from one another, but topographically, geologically and climatically they are so different, as are their wines. Trentodoc and Franciacorta must produce 99% of Italy’s finest sparkling wines between them, and a roadshow would be a great opportunity to contrast the differences that make their wines such successful. Both regions have a lot to gain from such a collaboration.

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