Non-alcoholic wine for cats launched

20th June, 2016 by Lucy Shaw

Last week we brought you the news that America’s first cat wine bar was to open in Denver. This week it emerges that a non-alcoholic wine for cats has gone on sale.

cats

The brainchild of Denver-based Apollo Peak, the “wines” are available in two variants: Pinot Meow and MosCATo, in 1.6-ounce and 8-ounce servings.

Pinot Meow

Pinot Meow

While they might look like red and white wine, according to The Huffington Post, Apollo Peak is made with organic catnip and water and coloured with organic red and golden beet juice.

“It’s made like a tea but since we got it to look so much like a wine, we want it to be perceived as a wine by the consumer – that way they can feel as though they are having a glass of wine with their pet,” Apollo Peak founder Brandon Zavala told the paper.

Zavala started making the wine last November. What began as a bit of fun became a viable business venture allowing cat lovers to treat their beloved felines.

This isn’t the first wine aimed at cats on the market – Nyan Nyan Nouveau, produced from the juice of Cabernet Sauvignonm grapes, catnip and vitamin, went on sale in Japan in 2013.

Apollo Peak has got the thumbs up from vets as beet juice isn’t toxic to cats or kittens.

The two wines are on sale online and at a number of stores in Colorado priced at $4.95 for the 1.6-ounce bottles and $11.95 for the 8-ounce serves.

Last week, a group of cat lovers in Denver launched a Kickstarter campaign to fund the opening of America’s first wine bar populated by rescue cats. The Denver Cat Bar will be free to enter and will allow cat lovers to play with the rescues while enjoying a glass of wine.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

Senior Content Writer

Rude Wines
Ledbury, UK

Events and Trips Manager

Berkmann Wine Cellars
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more