Non-alcoholic wine for cats launched
20th June, 2016 by Lucy Shaw
Last week we brought you the news that America’s first cat wine bar was to open in Denver. This week it emerges that a non-alcoholic wine for cats has gone on sale.
The brainchild of Denver-based Apollo Peak, the “wines” are available in two variants: Pinot Meow and MosCATo, in 1.6-ounce and 8-ounce servings.
While they might look like red and white wine, according to The Huffington Post, Apollo Peak is made with organic catnip and water and coloured with organic red and golden beet juice.
“It’s made like a tea but since we got it to look so much like a wine, we want it to be perceived as a wine by the consumer – that way they can feel as though they are having a glass of wine with their pet,” Apollo Peak founder Brandon Zavala told the paper.
Zavala started making the wine last November. What began as a bit of fun became a viable business venture allowing cat lovers to treat their beloved felines.
This isn’t the first wine aimed at cats on the market – Nyan Nyan Nouveau, produced from the juice of Cabernet Sauvignonm grapes, catnip and vitamin, went on sale in Japan in 2013.
Apollo Peak has got the thumbs up from vets as beet juice isn’t toxic to cats or kittens.
The two wines are on sale online and at a number of stores in Colorado priced at $4.95 for the 1.6-ounce bottles and $11.95 for the 8-ounce serves.
Last week, a group of cat lovers in Denver launched a Kickstarter campaign to fund the opening of America’s first wine bar populated by rescue cats. The Denver Cat Bar will be free to enter and will allow cat lovers to play with the rescues while enjoying a glass of wine.