Top 10 Scotch whisky markets by value

South Korea

2015: £99m

2014: £117m

Change: -15%

South Korea is the third largest Asian market for Scotch whisky, and remains in the top 10 markets by value overall despite seeing a 15% drop to £99m in 2015.

“Asia is the third most valuable region with total Scotch exports valued at £772m in 2015. The value of the region benefits from a disproportionately high value for bottles blended Scotch whisky While only 13% of global bottled blended Scotch was exported to Asia, it accounted for 18% of the value, or £489m in 2015”.