DB Awards 2016: a report on the winners

Retail Buyer of the Year

Daphne Teremetz

Daphne Teremetz

Winner: Daphne Teremetz (Spar)

Since joining Spar from Mark’s and Spencer Daphne Teremetz has successfully transformed Spar’s drinks range helping to increase value sales of wine by 4%.

In the past year Teremetz has re-set the retailer’s buying strategy propelling it toward its goal of becoming a “credible and confident choice for wine”. As part of this effort Teremetz developed seven new wines for Spar’s own label range in 2015, identifying quality suppliers and negotiating competitive pricing, which earned praise from key wine writers including Matthew Jukes, Olly Smith and Terry Kirby. Its Argentine Malbec was received exceptionally well, with the retailer tripling stock shortly after its launch due to demand. This wine also won ‘Best Red Wine Under £7′ at the Wholesale Q Awards.

In addition to this, Teremetz has also revamped the retailer’s range of French wines. Sales had been in decline due to the number of entry-level wines in the range. Teremetz successfully re-positioned the packaging and sourcing of its existing wine range and launched three new wines, resulting in an impressive 9%YOY uplift in sales from November to December 2015, and a further 15%YOY uplift from January to March 2016.

These changes and additions to Spar’s range have contributed to an overall 4% value increase for wine in 2015. Judges praised Teremetz for bringing a “new freshness and energy” to Spar. As a young buyer, judges commended Teremetz for having taken on a difficult job and doing it well, successfully raising the profile of Spar as a wine retailer.

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