DB Awards 2016: a report on the winners

Retailer of the Year


Anne Jones from Waitrose

Winner: Waitrose

With a broad, high quality range and a strong performance in a declining marketplace, Waitrose once again stood.

The judges agreed that Waitrose’s range was arguably the best for a UK multiple retailer and they applauded the fact that the proportion of wine sold on promotion is less than that of its competitors.

The retailer’s support of English wine was also noteworthy and even more praiseworthy because it has made a success of it and not treated this emerging category as a gimmick.

The way Waitrose promotes its wines both in its publications and online was also mentioned favourably, as was the new whisky segment inside the ‘Waitrose Cellar’ with its 200-strong range of malts, including a substantial selection from Japan.

Consistent over the years and with a well-educated wine team, Waitrose nonetheless shows no intention of resting on its laurels.


Mike James, wine buyer for Aldi

Runner-up: Aldi

The judges were impressed by Aldi’s emergence as an important player in UK drinks retailing as well as the launch of a new online service and a growing premium element to its offering. With wines bought in Aldi now accounting for one in 12 bottles of wine sold in UK retail the judges noted the range was both “keenly priced” and often “extremely well selected”.

The shortlist:

  • Adnams
  • Aldi
  • Majestic
  • Waitrose

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