Top failed drinks brands: part two

 Smirnoff Penka Vodka

smirnoff-penka-vodka-519738In 2005 Diageo spent a huge amount of its marketing budget on preparing for the launch of a premium Polish vodka, Penka, under its Smirnoff brand.

Unfortunately, a translation check wasn’t made on exactly what Penka (пенка) meant in Russian, which carries the unfortunate definition of “skin; scum, foul film or slime that forms atop a liquid”. Not the most appealing description for what could have been a top-performing premium vodka.

To make matters worse the urban dictionary defines Penka as a Spanish insult meaning “lazy, slut, whore.”

The request for the Penka trademark was “abandoned” in 2007.

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