Five key spirits trends for 2015

Whiskey coming of age

japan_yam24Tearing down centuries old taboos framing the debate around the category, whiskey will continue questioning gender targeting, the orthodoxy of aged statements and the stuffy associations of its historic positioning. Outsiders such as Japanese whiskeys will continue disrupting the traditional narrative at the same time that distilleries with fresh, radical propositions and a surprising geographical spread will continue making inroads in global markets thirsty for exotic options. Flavoured whiskies – or is that liqueurs? – will indeed prove more than a fickle trend and will thus retain their pivotal role as a baggage-free introduction to the wider category. On the other hand, and while experiential marketing initiatives will continue recruiting passionate advocates, vulgar and absurd luxury will need to be side-lined before it alienates the category’s core demographic.

One Response to “Five key spirits trends for 2015”

  1. JW says:

    There is a huge healthy conscious/lifestyle demographic that is not being focused on. This is a growing trend in the market and between all the varieties of spirits in the market nobody is capitalizing in it.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Sales Operations Manager (On Trade)

Berkmann Wine Cellars
London, UK

Wine Sales Executive

Anthony Byrne Fine Wines
Midlands and Northamptonshire

Business Development Executive - London

Jascots Wine Merchants
London, UK

Managing Editor

The Drinks Business Hong Kong
Hong Kong

Techical Administrator

Australian Vintage
Croydon, UK

Events Marketing Coordinator

Speciality Drinks
London, UK

London Business Development Manager

Vine Distribution Services
London, UK

Marketing Assistant

Harviestoun Brewery
London, UK

Business Development Executive

Amathus Drinks Plc
London, UK

Barullo Sessions: Summer Solstice

London,United Kingdom
18th Jun 2019

Canterbury Wine Festival

Canterbury,United Kingdom
22nd Jun 2019

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more