Top 10 best-selling Proseccos in the UK

29th August, 2014 by Patrick Schmitt

As Prosecco continues to boom in the UK’s retailers, we count down the top 10 best-selling Italian sparklers by value – highlighting the massive growth of the sector’s leader.

Prosecco

Prosecco has enjoyed a 54% year-on-year value growth in the UK retail sector

The figures for this list come from Lanson International’s 2014 Champagne Category Report, which considers in detail the overriding trends in the UK sparkling wine market.

Commenting at the start of this illuminating annual sector assessment, UK MD at Lanson, Paul Beavis, pointed out that an increasing sparkling wine market was good for Champagne.

“At Champagne Lanson, we see the overall growth in ‘bubbles’ as a
good thing,” he began.

Continuing, he explained, “There are demonstrably more similarities than differences between the sparkling and Champagne consumer, so the more people who enter the category in general the better.”

Nevertheless, he stressed that Champagne needs to do more to “communicate” its “superior history, heritage
 and quality stories.”

Meanwhile, the report showed that the growth of the UK off-trade market for sparkling appears to be entirely driven
 by Italian sparkling, the vast majority of which is Prosecco: it has enjoyed a 54% year-on-year value growth while all other countries are declining or showing flat sales.

Beavis noted, as previously reported by db, that Prosecco is not growing at the expense of Champagne.

“While there is some softening at the lower end of the Champagne category, many more people are trading up to Prosecco from still white wine or rosé, or switching from more traditional apéritifs such as gin or vodka,” he said.

Read on for the top 10 best selling Italian sparklers by value in UK retail (all figures are the sum of sales by value over 52 weeks to 04.01.14).

5 Responses to “Top 10 best-selling Proseccos in the UK”

  1. massimo poloni says:

    just few lines to comment that Martini Asti is not a Prosecco, it is just and simply Asti Spumante totally different than Prosecco. For instance is the same to list abred wine within a beer ranking.
    This is just for your information.
    Regards,
    MAssimo

  2. Paolo Ianna says:

    Dear Mr.Patrick Schmitt, Asti Martini is not Prosecco, but it is a Moscato… Scuse me, but the difference is vey important. Scuse me for my english.
    With my most cordial greetings.
    Paolo Ianna

  3. Mart says:

    What a joke of an article. Since when does all private label Prosecco deserve to be dumped into one category together – are they all made by the same producer? NO.

    On top of that, Asti is most definately not a prosecco.

  4. John Ducker says:

    I see others have got there before me – yes, Asti is a Moscato whereas Prosecco is the name of the eponymous grape variety for what the trade usually sells as ‘Prosecco’. I believe the grape was renamed Glera (rather confusingly) in the interests of commercial advantage.

  5. Matteo says:

    Just a clarification: Martini can make prosecco . they buy the grape or the wine and then produce it from third parties inside Prosecco area. Therfore, they can call it prosecco and put Asti Martini Brand in the label. I have worked in that area and lots of Wineries which have nothing to do with prosecco sell….. prosecco abroad with a private label.

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