World’s most powerful Champagne and sparkling wine brands

2. Veuve Clicquot


Maintaining its position in second place is Veuve Clicquot, despite its total score dropping slightly by 1%. Overall the brand dropped seven places in the overall 100 Power List from 28 to 35th. This year the Champagne producing powerhouse began experimenting with ageing by submerging a selection of its Champagnes into the Baltic as part of a 50-year experiment. The Champagnes were lowered into the water almost exactly four years after a stash of 47 bottles of Veuve Clicquot from 1839 and 1841, destined for the lavish Russian Imperial court, were recovered.

Overall rank: 35

Owner: LVMH

Origin: France

Total score: 19.3%

Change: -1%

Brand score: 67.0%

Change: -4%

One Response to “World’s most powerful Champagne and sparkling wine brands”

  1. Interesting article, as ever. Thank you
    I can obviously understand how you can up for scores for the Hard measures, however surely the reliability of the Soft measures depend to a great extent on the size and nature of the panel. Can you tell us more about the composition and size of the panel please?

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