World’s most powerful Champagne and sparkling wine brands
17th July, 2014
by
Lauren Eads
7. Mumm

Mumm drops two places to fifth place this year with a 1% drop in its total score and 9% drop to its brand score – the biggest hit taken by any of our top 10 brands. Despite this, the brand is still comfortably established as one of the top 100 most powerful brands in the world in 92nd place. The Pernod Ricard-owned brand, which has been the official sponsor of the Formula One since 2000, launched a limited edition F1 Cordon Rouge bottle emblazoned with the victorious laurel crown and the number one.
Overall rank: 92
Owner: Pernod Ricard
Origin: France
Total score: 2.4%
Change: -1%
Brand score: 51.6%
Change: -9%