World’s most powerful Champagne and sparkling wine brands

17th July, 2014 by Lauren Eads

7. Mumm

Mumm-F1-Champagne

Mumm drops two places to fifth place this year with a 1% drop in its total score and 9% drop to its brand score – the biggest hit taken by any of our top 10 brands. Despite this, the brand is still comfortably established as one of the top 100 most powerful brands in the world in 92nd place. The Pernod Ricard-owned brand, which has been the official sponsor of the Formula One since 2000, launched a limited edition F1 Cordon Rouge bottle emblazoned with the victorious laurel crown and the number one.

Overall rank: 92

Owner: Pernod Ricard

Origin: France

Total score: 2.4%

Change: -1%

Brand score: 51.6%

Change: -9%

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One Response to “World’s most powerful Champagne and sparkling wine brands”

Jiles Halling says:

July 17, 2014 at 1:05 pm

Interesting article, as ever. Thank you
I can obviously understand how you can up for scores for the Hard measures, however surely the reliability of the Soft measures depend to a great extent on the size and nature of the panel. Can you tell us more about the composition and size of the panel please?

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