World’s most powerful Champagne and sparkling wine brands

8. Taittinger


Taittinger, surprisingly, did not make the top 10 last year, so its appearance in joint eighth position can only be positive for the French-owned brand. The brand served as the official Champagne of the FIFA World Cup this year taking advantage of the commercial opportunities presented by launching a new limited edition bottle label and gift box featuring hologramatic footballs. 2014 also marked the appointment of Kevin McKee, formerly of Moët Hennessy, to the role of “UK Director – Family Taittinger”.

Overall rank: 100

Owner: Taittinger

Origin: France

Total score: 2.1%

Change: 0%

Brand score: 55.0%

Change: -3%

One Response to “World’s most powerful Champagne and sparkling wine brands”

  1. Interesting article, as ever. Thank you
    I can obviously understand how you can up for scores for the Hard measures, however surely the reliability of the Soft measures depend to a great extent on the size and nature of the panel. Can you tell us more about the composition and size of the panel please?

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