Top 10 most powerful whisky brands

3. Chivas Regal

Chivas Regal

One of the big three, Chivas Regal maintained its third place position this year, despite its total score dropping by 4%. In May 2012 Chivas Brothers – the whisky and gin arm of Pernod Ricard – announced it would be investing £40 million to increase production and a open brand new bottling plant, however despite this, the brand recorded declining sales of 4.6 million cases which saw the brand’s growth contract by 3%.

Overall rank: 9

Owner: Pernod Ricard

Origin: Scotland

Total score: 27.3%

Change: -4%

Brand score: 62%

Change: -8%

2 Responses to “Top 10 most powerful whisky brands”

  1. I like Jameson,, it’s a dam go whisky..

    • jeff dalrymple says:

      This is not a list of strong whiskeys, but the most popular.
      The “power” is the ability to make money..
      A bit misleading and not what I was looking for.
      A way to get more clicks?

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