Spanish wine brand brings shoppers back to Europe

17th June, 2014 by Patrick Schmitt

Felix Solis has launched a range of varietally-labelled wines from Spain designed to bring New World drinkers back to the Old World.

Contenda_Chardonnay_75cl_1500_1500_300

Contenda incorporates cues from leading New World wine brands

Called Contenda, the range comprises a Chardonnay, Cabernet Sauvignon, Shiraz and Tempranillo rosé as well as a further rosé made with Grenache in a sweet or “blush” stye.

The look of the new wines is deliberately styled to look similar to leading South American wine brands, while offering typical Spanish value for money.

While all the wines in the range are available in Sainsbury’s with RRPs of £5, the wine was launched last month in the UK supermarket with an introductory offer of 3 for £12.

Speaking to the drinks business earlier this month about the new range of wines, Richard Cochrane, managing director at Felix Solis UK, said that Contenda was designed to bring supermarket shoppers back to European wines.

“The message with these wines is that Spain can do international varieties extremely well, and we want to give consumers of New World varietally-labelled wine the confidence to buy wine from Spain… so we are bringing the consumer back to the Old World,” he said.

While acknowledging that the wines would remain within the Spanish sector of a supermarket, during promotional periods the Contenda wines would break out of this area of the store, boosting sales significantly.

“The wines are in the Spanish section until they are on promotion, and then they go on the gondola end, and that’s when they really motor,” he commented.

Meanwhile, he admitted that the labelling “was not Spanish per se,” adding, “the point is that this is nothing to do with Spain, but to entice someone walking into a supermarket looking for a bottle of Chardonnay or Shiraz.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

Click to view more