Spanish wine brand brings shoppers back to Europe

Felix Solis has launched a range of varietally-labelled wines from Spain designed to bring New World drinkers back to the Old World.

Contenda_Chardonnay_75cl_1500_1500_300

Contenda incorporates cues from leading New World wine brands

Called Contenda, the range comprises a Chardonnay, Cabernet Sauvignon, Shiraz and Tempranillo rosé as well as a further rosé made with Grenache in a sweet or “blush” stye.

The look of the new wines is deliberately styled to look similar to leading South American wine brands, while offering typical Spanish value for money.

While all the wines in the range are available in Sainsbury’s with RRPs of £5, the wine was launched last month in the UK supermarket with an introductory offer of 3 for £12.

Speaking to the drinks business earlier this month about the new range of wines, Richard Cochrane, managing director at Felix Solis UK, said that Contenda was designed to bring supermarket shoppers back to European wines.

“The message with these wines is that Spain can do international varieties extremely well, and we want to give consumers of New World varietally-labelled wine the confidence to buy wine from Spain… so we are bringing the consumer back to the Old World,” he said.

While acknowledging that the wines would remain within the Spanish sector of a supermarket, during promotional periods the Contenda wines would break out of this area of the store, boosting sales significantly.

“The wines are in the Spanish section until they are on promotion, and then they go on the gondola end, and that’s when they really motor,” he commented.

Meanwhile, he admitted that the labelling “was not Spanish per se,” adding, “the point is that this is nothing to do with Spain, but to entice someone walking into a supermarket looking for a bottle of Chardonnay or Shiraz.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Awards Wine Checker

Decanter
Paddock Wood, Kent, GB

Customer Service Advisor

Amathus Drinks
Park Royal, London, UK

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more