Lunelli acquires 50% stake in Bisol Prosecco

The Lunelli Group has acquired a 50% stake in Prosecco producer Bisol as part of a plan by the historic Valdobbiadene winery to lead the global market.

Gianluca Bisol and Matteo Lunelli.

Gianluca Bisol and Matteo Lunelli.

The move comes amid a worldwide surge in the popularity of Prosecco with this investment made possible by a capital increase at the group aimed at financing “an ambitious long-term growth strategy in the name of continuity”, capitalising on the Italian sparking wine’s upward trend.

Earlier this year it was announced that sales of Prosecco had overtaken those of Champagne with millennials in particular driving sales of Italian wines and Prosecco in the US.

The Lunelli Group, based in Trentino, already has full ownership of the Ferrari winery, the Segnana distillery, Surgiva mineral water and the Tenute Lunelli, which produces still wines in Trentino, Tuscany and Umbria, and now 50% of Bisol Desiderio and Figli Srl.

Gianluca and Desiderio Bisol, chairman and technical director of Bisol, will continue at the company continuing the family-run winery which has now reached its twenty-first generation.

Matteo Lunelli, CEO of the Lunelli Group, said: “’This investment in Bisol is consistent with our plan to create a group made up of Italian drinking excellence. We’ve deliberated whether to enter the world of Prosecco for a long time and we’ve found the ideal company in Bisol: a historic and prestigious brand with huge potential for growth, managed by a family we greatly esteem.

“Back in 1952 our grandfather, Bruno Lunelli, started to work alongside Giulio Ferrari and would continue to do so for years. And, as advocates of continuity, today we’ll do the same and work enthusiastically alongside the Bisol family”.

Gianluca Bisol, chairman of the Bisol Valdobbiadene winery, said: “This new capital will help us achieve our objective to grow, particularly abroad, while still maintaining the highest level of quality which has been our only creed for years, just as it has been for the Lunelli family”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Prestige Account Manager – Europe

Jackson Family Wines
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more