Lunelli acquires 50% stake in Bisol Prosecco

8th April, 2014 by Lauren Eads

The Lunelli Group has acquired a 50% stake in Prosecco producer Bisol as part of a plan by the historic Valdobbiadene winery to lead the global market.

Gianluca Bisol and Matteo Lunelli.

Gianluca Bisol and Matteo Lunelli.

The move comes amid a worldwide surge in the popularity of Prosecco with this investment made possible by a capital increase at the group aimed at financing “an ambitious long-term growth strategy in the name of continuity”, capitalising on the Italian sparking wine’s upward trend.

Earlier this year it was announced that sales of Prosecco had overtaken those of Champagne with millennials in particular driving sales of Italian wines and Prosecco in the US.

The Lunelli Group, based in Trentino, already has full ownership of the Ferrari winery, the Segnana distillery, Surgiva mineral water and the Tenute Lunelli, which produces still wines in Trentino, Tuscany and Umbria, and now 50% of Bisol Desiderio and Figli Srl.

Gianluca and Desiderio Bisol, chairman and technical director of Bisol, will continue at the company continuing the family-run winery which has now reached its twenty-first generation.

Matteo Lunelli, CEO of the Lunelli Group, said: “’This investment in Bisol is consistent with our plan to create a group made up of Italian drinking excellence. We’ve deliberated whether to enter the world of Prosecco for a long time and we’ve found the ideal company in Bisol: a historic and prestigious brand with huge potential for growth, managed by a family we greatly esteem.

“Back in 1952 our grandfather, Bruno Lunelli, started to work alongside Giulio Ferrari and would continue to do so for years. And, as advocates of continuity, today we’ll do the same and work enthusiastically alongside the Bisol family”.

Gianluca Bisol, chairman of the Bisol Valdobbiadene winery, said: “This new capital will help us achieve our objective to grow, particularly abroad, while still maintaining the highest level of quality which has been our only creed for years, just as it has been for the Lunelli family”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

National Account Manager – On-Trade

Berkmann Wine Cellars
London, UK

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more