Lunelli acquires 50% stake in Bisol Prosecco

8th April, 2014 by Lauren Eads

The Lunelli Group has acquired a 50% stake in Prosecco producer Bisol as part of a plan by the historic Valdobbiadene winery to lead the global market.

Gianluca Bisol and Matteo Lunelli.

The move comes amid a worldwide surge in the popularity of Prosecco with this investment made possible by a capital increase at the group aimed at financing “an ambitious long-term growth strategy in the name of continuity”, capitalising on the Italian sparking wine’s upward trend.

Earlier this year it was announced that sales of Prosecco had overtaken those of Champagne with millennials in particular driving sales of Italian wines and Prosecco in the US.

The Lunelli Group, based in Trentino, already has full ownership of the Ferrari winery, the Segnana….

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