NZ export value on the rise

22nd August, 2013 by Rupert Millar

Demand for New Zealand wines remains strong is the message from the New Zealand Winegrowers’ Annual Report, with value outpacing volume.

New ZealandChairman of the association, Steve Green, said the results showed that “consumers continue to respond to the vibrant, distinctive qualities of New Zealand wine.”

Recent small harvests have also meant winemakers have had to change their approach.

Green continued: “The small 2012 grape crop meant wine was in short supply and wineries took the opportunity to improve their positioning in the market. The end result was a 3% increase in the export value to a record $1.21 billion but 5% lower export volume.”

The rise in value has been a long-term trend, with a 22% increase in export value since 2009.

Exports to the US increased 13% to NZ$284m, making it the second largest market behind Australia, while those to Canada rose 10% to NZ$78m.

Australian and UK shipments fell 2% in value over the course of last year but the report made it clear that it expected those countries to “bounce back” when the larger 2013 vintage became available and that they remained “priority destinations” for New Zealand wine.

New Zealand’s wine exports are the country’s number one horticultural export, the eighth biggest export product overall and worth NZ$1.2 billion.

The 2013 harvest, as previously reported, was of record size – some 345 tonnes, 28% up on 2012 and 5% up on 2011.

While stressing that the bumper crop and new waves of plantings do not signal a return to the days of the wine glut in 2008, Green added that it had brought on a new wave of confidence among growers.

“Winemakers have welcomed the more normal 2013 harvest as the improved supply will facilitate renewed export growth in the year ahead.

“Provided the wine industry learns from the struggles of the past, we can look to the future with confidence.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more