NZ export value on the rise

Demand for New Zealand wines remains strong is the message from the New Zealand Winegrowers’ Annual Report, with value outpacing volume.

New ZealandChairman of the association, Steve Green, said the results showed that “consumers continue to respond to the vibrant, distinctive qualities of New Zealand wine.”

Recent small harvests have also meant winemakers have had to change their approach.

Green continued: “The small 2012 grape crop meant wine was in short supply and wineries took the opportunity to improve their positioning in the market. The end result was a 3% increase in the export value to a record $1.21 billion but 5% lower export volume.”

The rise in value has been a long-term trend, with a 22% increase in export value since 2009.

Exports to the US increased 13% to NZ$284m, making it the second largest market behind Australia, while those to Canada rose 10% to NZ$78m.

Australian and UK shipments fell 2% in value over the course of last year but the report made it clear that it expected those countries to “bounce back” when the larger 2013 vintage became available and that they remained “priority destinations” for New Zealand wine.

New Zealand’s wine exports are the country’s number one horticultural export, the eighth biggest export product overall and worth NZ$1.2 billion.

The 2013 harvest, as previously reported, was of record size – some 345 tonnes, 28% up on 2012 and 5% up on 2011.

While stressing that the bumper crop and new waves of plantings do not signal a return to the days of the wine glut in 2008, Green added that it had brought on a new wave of confidence among growers.

“Winemakers have welcomed the more normal 2013 harvest as the improved supply will facilitate renewed export growth in the year ahead.

“Provided the wine industry learns from the struggles of the past, we can look to the future with confidence.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Buyer

BrandAlley UK LTD
London EC2A

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more