NZ export value on the rise

22nd August, 2013 by Rupert Millar

Demand for New Zealand wines remains strong is the message from the New Zealand Winegrowers’ Annual Report, with value outpacing volume.

New ZealandChairman of the association, Steve Green, said the results showed that “consumers continue to respond to the vibrant, distinctive qualities of New Zealand wine.”

Recent small harvests have also meant winemakers have had to change their approach.

Green continued: “The small 2012 grape crop meant wine was in short supply and wineries took the opportunity to improve their positioning in the market. The end result was a 3% increase in the export value to a record $1.21 billion but 5% lower export volume.”

The rise in value has been a long-term trend, with a 22% increase in export value since 2009.

Exports to the US increased 13% to NZ$284m, making it the second largest market behind Australia, while those to Canada rose 10% to NZ$78m.

Australian and UK shipments fell 2% in value over the course of last year but the report made it clear that it expected those countries to “bounce back” when the larger 2013 vintage became available and that they remained “priority destinations” for New Zealand wine.

New Zealand’s wine exports are the country’s number one horticultural export, the eighth biggest export product overall and worth NZ$1.2 billion.

The 2013 harvest, as previously reported, was of record size – some 345 tonnes, 28% up on 2012 and 5% up on 2011.

While stressing that the bumper crop and new waves of plantings do not signal a return to the days of the wine glut in 2008, Green added that it had brought on a new wave of confidence among growers.

“Winemakers have welcomed the more normal 2013 harvest as the improved supply will facilitate renewed export growth in the year ahead.

“Provided the wine industry learns from the struggles of the past, we can look to the future with confidence.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

PR Account Executive

Clementine Communications Ltd
Fulham, UK

PR Senior Account Manager

Clementine Communications Ltd
Fulham, London

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more