19th June, 2013 by Gabriel Stone
4. Concha y Toro
Volume 2011: 12,965,000 9l cases
Volume 2012: 13,640,000 9l cases
Change 11-12: 5.2%
2011 ranking: 2
Product range: Don Melchor, Carmin de Peumo, Gravas del Maipo, Amelia, Terrunyo, Marques de Casa Concha, Gran Reserva S Riberas, Casillero del Diablo and Trio. (Other group brands not included in this ranking: Cono Sur, Palo Alto, Viña Maipo, Maycas del Limarí, Trivento, Fetzer and Bonterra)
Established over 130 years ago, today Concha y Toro accounts for 33% of total Chilean global exports. This Concha y Toro branded portfolio forms part of the company’s total 2012 sales of 30.2m cases, once other brands such as Trivento and Fetzer are factored in.
In 2012 flagship Casillero del Diablo grew by 8% to hit global sales of 3.4 million cases, boosted by a strategic partnership with Manchester United.
Growth has been even stronger in the super-premium category, with a volume increase of 21%, driven by Marques de Casa Concha and the introduction of Gran Reserva Serie Riberas in the US.
With 66.5% of sales volume now under its own distribution, 2012 saw the company open offices in Canada and South Africa, and establish the structure to open an office in China.
Brand owner: Concha y Toro
Head office: Avenida Nueva Tajamar 481 Torre Norte, Piso 5, Santiago, Chile
UK tel: +44 (0)1895 813444
CEO: Eduardo Guilisasti
PR (UK): Westbury Communications
Tel: +44 (0)20 8682 9020