Waitrose targets sub £5 wine in own-label relaunch

Waitrose has introduced an alcoholic ginger beer and unveiled a sub £5 wine range as part of an own-label drinks relaunch.

Some of the wines in the new-look Waitrose range

As many as 77 alcoholic drinks have been given a new look, which include nine new own-label wines under £5, and a sparkling wine under £6.

“Our commitment to offering the best value for money means that this is the first time we have launched a range of Waitrose own label wines for under £5,” said Pierpaolo Petrassi MW, head of wines, beers and spirits at the grocer.

“We have given these wines every bit of TLC that we would give a bottle of Waitrose Vintage Champagne,” he added.

As well as the additional wines, there is now an alcoholic ginger beer and a new range of beers, ciders and spirits including a German Pilsner, blonde Belgian beer, vodka, Scotch whisky, rum and brandy.

Highlights in the range include:

Waitrose Mellow & Fruity Spanish Red 2011 Campo de Borja, Spain £4.99

Waitrose Smooth & Spicy Australian Red NV South Australia £4.99

Waitrose Ripe & Juicy Spanish Rosado 2011 Campo de Borja, Spain £4.99

Waitrose Fresh & Zesty Spanish White NV Spain £4.99

Waitrose Fruity & Refreshing Australian Dry White NV South Australia £4.99

Waitrose Bright & Fruity Sparkling Wine NV Italy £5.99

Waitrose Alcoholic Fiery Ginger Beer 500ml £1.95

Waitrose Czech Pilsner 500ml £1.89

Waitrose German Pils 500ml £1.89

Waitrose Bavarian Fine Wheat Beer, Germany 500ml £1.94

Waitrose Bavarian Dark Wheat Beer, Germany 500ml 1.94

Waitrose Belgian Blonde 330ml £1.79

Waitrose Spanish Cerveza, Spain 6 x 250ml £4.85

Waitrose Cidre De Normandie, France 500ml £2.29

Waitrose Herefordshire Cloudy Cider 500ml £2.29

Waitrose Vintage English Cider, Herefordshire 500ml £1.95

Waitrose Vintage English Perry, Herefordshire 500ml £1.95

Waitrose Premium London Dry Gin 70cl £14

Waitrose 3-Year-Old French Brandy 70cl £11

Waitrose Cognac VSOP 70cl £22