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Liv-ex launches wine identifier

Liv-ex has launched a universal wine identifier it has dubbed the Liv-ex Wine Identification Number (L-WIN), which is aimed at improving identification of wines and also the speed and accuracy of data exchange.

The seven-digit code can be used to quickly identify wine on a database and is available, free, to all those trading wine.

The code refers to the producer or brand, grape variety or vineyard and extra categories such as vintage, bottle size and pack size can be added as well. The first six numbers are the code and the last digit is a “check”, which should reduce input errors.

With the growth in trading online it is designed to help warehouses improve the accuracy of their databases and quickly identify incoming and outgoing stock. It is also hoped it will ensure traders avoid identification errors.

James Miles, Liv-ex director, said: “We have designed L-WIN to serve as a common language for the wine trade. L-WIN compatible users will be able to transfer large amounts of data – whether that be price lists, warehouse records or purchase orders – to other users in an instant. Both sides will be able to identify exactly which wines the records refer to.”

Rupert Millar, 16.06.2011

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