Close Menu

Dutch trump Brewdog in beer battle

Here we go again. A Dutch beer maker has trumped BrewDog to make the world’s strongest beer.

Jan Nijboer’s brewery in Almere has produced the 60% brew called “Start the Future” – a subtle dig at BrewDog’s latest 55% effort dubbed “The End of History”.

While Scottish brewer BrewDog is selling its beer inside stuffed animals at £500 a bottle, the Dutch beer is slightly more affordable at £29 for 37 centilitres.

Nijboer declared that the one-upmanship involved in brewing beer at ever-more ridiculous proofs was just a little “joke”.

However, BrewDog are well known for their combativeness on such issues. Earlier this year they were involved in a tit-for-tat brewing war with a German company for the (dubious) and self-styled honour of having the world’s strongest beer.

One can only speculate what they will come up with next.

Rupert Millar, 30.07.2010

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No