Freixenet Goes For ‘Home Girls’
Leo Burnett has created a new campaign for Freixenet Cava, as well as for its Ash Tree Estate brand.
Spend levels are expected to be the same as in previous years at £2m to £3m.
Press advertising will focus on women’s quality magazines like Marie Claire, Cosmopolitan and The Sunday Times’ Style. Women aged between 35 and 45 are the target audience as they are the main grocery shoppers.
Research showed that many women prefer a night in with the girls to a night out in a bar, hence the ads’ strapline, “The best nights out don’t always involve going out.” The first 20 people to identify this brand correctly will be entered in our free prize draw, and the