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Saturday 28 November 2015


Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in with the Australian wine brand’s sponsorship of the English cricket team.

Tuesday, June 30th, 2015 No Comments »

Hardys advances upmarket push

Hardys has taken the next step in its “premiumisation objective” by unveiling new labels and a tightened regional focus for the brand’s William Hardy range.

Wednesday, April 1st, 2015 No Comments »

Accolade opts out of London Wine Fair

Accolade Wines, which counts brands like Hardys and Echo Falls as part of its portfolio, has chosen not to take part in the London Wine Fair this year.

Friday, March 20th, 2015 No Comments »

Hardys: the only way is up

Among the many challenges facing Hardys in its current upmarket push is making sure consumers understand what sort of style to expect from cooler climate wines.

Tuesday, July 22nd, 2014 No Comments »

Hardys creates online sales outlet

Hardys has launched its own online shop in the UK as a retail showcase for the Australian brand’s top end wines.

Thursday, May 29th, 2014 No Comments »

Aussie wine infiltrates English cricket

Australian brand Hardys has announced a major three-year sponsorship deal, which makes it the official wine partner of England Cricket.

Friday, March 21st, 2014 No Comments »

Ex Oddbins boss to become Accolade CEO

Former Oddbins MD John Ratcliffe has been appointed CEO at Accolade Wines following the departure of the company’s Troy Christensen over one year ago.

Tuesday, December 10th, 2013 No Comments »

Hardys puts emphasis on Chardonnay in £1.8m media campaign

Accolade Wines is spending £1.8 million on marketing the Hardys brand in the UK with an emphasis on Chardonnay to capitalise on the grape’s comeback.

Tuesday, November 19th, 2013 No Comments »

The week in pictures

Bemused foxes, stunning views, Champagne tastings and midnight in Paris have played a part in a busy but enjoyable week in the drinks industry.

Friday, September 6th, 2013 No Comments »

£10m investment earmarked for Hardys

Champ Private Equity, owner of Accolade Wines since late 2010, is to invest over £10 million in the group’s Hardys brand.

Wednesday, September 4th, 2013 No Comments »

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