Hardy’s wine brand has extended its sponsorship of English Cricket by signing up for another three years.
Hardys’ understated chief white winemaker, Tom Newton, custodian of top drop Eileen Hardy Chardonnay, believes the variety to a “canvas” for his creativity.
Adelaide is the latest addition to the Great Wine Capitals Global Network (GWCGN), an international association of member cities championing wine tourism in their regions.
Hardys has unveiled a new £4 million consumer marketing campaign to tie in with the Australian wine brand’s sponsorship of the English cricket team.
Hardys has taken the next step in its “premiumisation objective” by unveiling new labels and a tightened regional focus for the brand’s William Hardy range.
Accolade Wines, which counts brands like Hardys and Echo Falls as part of its portfolio, has chosen not to take part in the London Wine Fair this year.
Among the many challenges facing Hardys in its current upmarket push is making sure consumers understand what sort of style to expect from cooler climate wines.
Hardys has launched its own online shop in the UK as a retail showcase for the Australian brand’s top end wines.
Australian brand Hardys has announced a major three-year sponsorship deal, which makes it the official wine partner of England Cricket.
Former Oddbins MD John Ratcliffe has been appointed CEO at Accolade Wines following the departure of the company’s Troy Christensen over one year ago.
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