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Hardys rolls out Money-Back Guarantee campaign
Australian wine group Accolade Wines invested over HK$9 million globally into Hardys’ new creative campaign “Certainty in an Uncertain World”. The “Money-Back Guarentee campaign” is one of the main initiatives of the campaign and is now on live in Hong Kong this October.
The subjective of “Money Back Guarantee” is said to “guarantee the consistent quality at each price point”. By launching the promotion, the company hopes to encourage consumers to try the premium ranges wines, including Eileen Hardy, Chronicles, Tintara or Heritage Reserve Bin (HRB).
Running throughout the entire October, Hardys are offering consumers in Hong Kong the ‘money-back guarantee’ if they are not 100% satisfied with the Hardys product they purchased. Consumers can submit their claim with reasons for a full purchase refund in form of supermarket cash voucher(s). Full details are available through the campaign site.
Positioned as Australia’s No 3 wine brand, with retail sales of HK$113m, Hardys was launched by Thomas Hardy in 1853 against a backdrop of global uncertainty. This was the inspiration for the new creative theme, which guarantees certainty in an uncertain world.
“Bearing in mind the original intention of making high-quality wine, Accolade Wines is devoted to creating wines that will surprise different types of consumers. Based on our confidence in the quality of our Hardys’ products, we are capable to launch the bold statement “Certainty in an Uncertain World” and provide a money-back guarantee to any consumer that isn’t completely satisfied with the bottle.” says Peter Dixon, Managing Director of Asia and Global Travel Retail.
The wine brand has also unveiled a full brand packaging update, including Hardys VR, Hardys Nottage Hill, Hardys Stamp and Tintara. The design will upscale and unify the portfolio, with strong and consistent visibility of the Hardys logo and Thomas Hardy & Sons crest, featuring the brand’s black and gold colour combo, on every bottle.
The campaign, ‘Certainty in an Uncertain World’, aims to “champion Hardys’ quality and heritage” through in-store activity, digital advertising, social media and PR.
“Money-Back Guarantee campaign” is also available in other countries such as Australia and the UK.