Hardys England cricket joke falls flat

Australian wine brand Hardys series-long dig at the England cricket team’s batsmen ended up falling flat during the fourth test in Melbourne late last year.

It has been a disappointing Ashes series for England, having lost the five match series 3-0 in early December and with the top order batsmen, Alastair Cook and Mark Stoneman recording woeful partnerships of 11, 29, 53, 26 and four across six innings.

In typical Aussie fashion Hardy’s was ready for some serious sledging before the series began running an ad aimed at Cook and Stoneman that would be shown (among other places) on the big screen next to the scoreboards at the various grounds hosting matches.

“Why can’t the Poms open a bottle of wine?” it read. “Because they don’t have any openers.”*

Regardless of the fact that being packaged in a screw-top negates the need for any sort of tool to open the bottle, unfortunately for Hardy’s, while it came too late to save the series, during the 4th test in Melbourne Cook finally found his form.

The Hardys ad flashed up with Cook firmly entrenched on 206 in an innings where he went on to carry his bat with 244 and England in the ascendant on 491 to Australia’s 327. In the end the match ended in a draw after several rain delays.

On the other hand, with Cook and Stoneman falling for a combined 63 in the first innings of the fifth and final test in Sydney this morning it seems that normal service has been resumed.

 

*ba-dum tish

One Response to “Hardys England cricket joke falls flat”

  1. Glenn says:

    It’s a stupid ad anyway, it should read Why don’t the Poms drink Wine, would make more sense.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

Cannes,France
7th Feb 2019
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more