Ian Botham: I hate the term ‘celebrity wine’

29th August, 2018 by Patrick Schmitt

“I hate the term celebrity wine,” said Sir Ian Botham, during an exclusive interview with db at the launch of his own Chardonnay, Shiraz and Cabernet in London earlier this year.

Sir Ian Botham OBE launched a range of wines bearing his name at Lord’s on 27 July

The comment came within minutes of meeting the legendary English cricketer at the first showing of a range of wines carrying his name, which took place at Lord’s cricket ground on 27 July.

Although it seems strange such statement should come from a famous sporting figure as he unveils his own drinks brand, Botham justified the remark by spelling out the difference between his product and what he calls a ‘celebrity wine’.


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