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Saturday 10 October 2015


SABMiller rejects $68bn beer buyout

SABMiller has turned down what it calls an “opportunistic” $68 billion takeover offer from AB Inbev, saying that it “substantially undervalues” the company.

Wednesday, October 7th, 2015 No Comments »

How not to position beer brands: Will Anheuser-Busch keep struggling?

Dan Fox questions the approach the world’s largest brewer is taking with its leading beer brands as it seeks to differentiate them from each other.

Thursday, October 1st, 2015 No Comments »

Anheuser to offer £70bn for SABMiller

Anheuser Busch InBev is reportedly offering an initial £70 billion takeover bid for SABMiller.

Tuesday, September 29th, 2015 1 Comment »

SABMiller confirms potential takeover by AB InBev

SABMiller will announce by mid-October whether or not a takeover by AB InBev is taking place, confirming today that it has been approached by the world’s largest beer brewer.

Wednesday, September 16th, 2015 No Comments »

Coors Light heads home

Sometimes, the route to excellence is a process of devolution rather than evolution.

Friday, July 3rd, 2015 No Comments »

Budweiser takes on beer pairing… and wins

The King of Beer’s craft-beer-inspired “brewed the hard way” strategy continues to drive its advertising.

Wednesday, June 17th, 2015 3 Comments »

Bud Light was ensnared by a strategy, not a label

It wasn’t the date-rapey advice on one promotional label that caused the tsunami of bad press and online outrage.

Tuesday, May 12th, 2015 No Comments »

AB InBev sees profits amid low sales

Budweiser maker AB InBev has seen a slight profit in the first quarter of the year despite a decline in volume sales in the US.

Wednesday, May 6th, 2015 No Comments »

Bud Light sorry for ‘rapey’ beer slogan

Bud Light has apologised after a slogan printed on hundreds of its bottles was lambasted for being “rapey” and encouraging irresponsible alcohol consumption.

Wednesday, April 29th, 2015 1 Comment »

Brewery snubs AB InBev with new ale

A US brewery has delivered a “screw you” to AB InBev, creating the pumpkin peach ale that the global brewer used to mock craft beer in its divisive Superbowl ad.

Friday, April 17th, 2015 No Comments »

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