The world’s largest brewer has reported a fourth quarter rise in normalised profits of 34% on 2012, with the World Cup promising to boost sales in Brazil.
Budweiser has announced details of its “Rise As One” global marketing campaign ahead of its sponsorship of the 2014 Fifa World Cup in Brazil.
Budweiser are hoping the cuteness of a puppy can arrest a steady decline in sales.
How Big Beer gave the crafties free lessons on successful marketing
Over the past year or so, there’s been a fair amount of public speculation that the craft-beer category might be peaking.
A brewery in Colorado has been trying to introduce NFL star Peyton Manning to craft beer after he expressed a preference for Bud Light.
Veteran quarterback Peyton Manning was more concerned about getting hold of a cold beer than considering his playing career after a crucial win on Sunday night.
Budweiser has launched a competition which offers the winner the opportunity to pursue their dream job for a year.
In the latest instalment of the largest global drinks brands, we reveal the top 10 biggest beer brands in the world.
From celebrity wine to Star Trek and troublesome beer commercials, we reveal the most popular stories on the drinks business website over the last week.
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