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Thursday 26 November 2015


AB Inbev and SABMiller seal the deal

The two biggest brewers in the world will merge as the terms of SABMiller’s £71 billion buyout by AB Inbev have been agreed, with the new beer giant to be named Newco.

Wednesday, November 11th, 2015 1 Comment »

A checklist for the new Bud Light, Coors Light and Heineken ads

Three of the country’s biggest beers will soon unveil new ads created by agencies with no history on the brand. That’s a lot of inexperience!

Thursday, October 29th, 2015 No Comments »

AB Inbev delays offer to buy SABMiller

AB Inbev and SABMiller have extended a deadline which was due to expire on 28 October for them to reach a formal deal.

Wednesday, October 28th, 2015 No Comments »

AB Inbev ups bid to £70bn for SABMiller

AB Inbev has raised its offer to buy rival brewer SABMiller to £43.50 per share, taking the offer to £70 billion.

Monday, October 12th, 2015 No Comments »

SABMiller rejects $68bn beer buyout

SABMiller has turned down what it calls an “opportunistic” $68 billion takeover offer from AB Inbev, saying that it “substantially undervalues” the company.

Wednesday, October 7th, 2015 No Comments »

How not to position beer brands: Will Anheuser-Busch keep struggling?

Dan Fox questions the approach the world’s largest brewer is taking with its leading beer brands as it seeks to differentiate them from each other.

Thursday, October 1st, 2015 1 Comment »

Anheuser to offer £70bn for SABMiller

Anheuser Busch InBev is reportedly offering an initial £70 billion takeover bid for SABMiller.

Tuesday, September 29th, 2015 1 Comment »

SABMiller confirms potential takeover by AB InBev

SABMiller will announce by mid-October whether or not a takeover by AB InBev is taking place, confirming today that it has been approached by the world’s largest beer brewer.

Wednesday, September 16th, 2015 No Comments »

Coors Light heads home

Sometimes, the route to excellence is a process of devolution rather than evolution.

Friday, July 3rd, 2015 No Comments »

Budweiser takes on beer pairing… and wins

The King of Beer’s craft-beer-inspired “brewed the hard way” strategy continues to drive its advertising.

Wednesday, June 17th, 2015 3 Comments »

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