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Sunday 21 December 2014

Budweiser

Heineken vs Stella Artois

With imports edging in on big beer brands’ share of the US market, Dan Fox pits Heineken against Stella Artois in the race for the best Christmas ad.

Friday, December 12th, 2014 1 Comment »

Beer brands spend $23m with Youtube

Big beer brands targeting the lucrative millennial market spent $23 million (£14.7m) on Youtube campaigns this year, a market report has revealed.

Tuesday, December 9th, 2014 No Comments »

Is Budweiser changing direction?

Debuting on NFL broadcast network billboards and on an outdoor display at Penn Station in NYC is a brand new tagline for the “King of Beers”.

Thursday, November 27th, 2014 No Comments »

Budweiser loses out to craft beer in US

Millennial drinkers are shunning the self-proclaimed “King of Beers” in favour of craft, with shipments outnumbering those of Budweiser for the first time.

Tuesday, November 25th, 2014 No Comments »

Czech president: US beer is ‘filthy water’

Milos Zeman, president of the Czech Republic, has branded American beer as “filthy water” during a business summit in Kazakhstan.

Tuesday, November 25th, 2014 No Comments »

Marketing bullshit… #BigBeer’sStillBuyin’It

“Irritate! Irritate!! Irritate!!!” – is that the key to getting folks to buy your product?

Monday, November 17th, 2014 1 Comment »

Could Budweiser be better than craft beer?

The simple answer: “It already is.”

Thursday, October 16th, 2014 11 Comments »

AB InBev ‘concerned’ over Ray Rice case

One of the NFL’s biggest sponsors AB InBev has announced it is “concerned” with the way a high-profile domestic abuse case was handled.

Wednesday, September 17th, 2014 No Comments »

Bud launches Facebook beer buying

Anheuser-Busch and Facebook have teamed up to allow consumers to “buy a bud a Bud” through the social media site.

Tuesday, September 9th, 2014 No Comments »

Town painted blue for Bud Light campaign

A town has been painted blue and rebranded “Whatever, USA” as part of an elaborate marketing campaign for Budweiser Light.

Friday, September 5th, 2014 No Comments »

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