NFL team the Saint Louis Rams is letting fans decide on whether beer will be sold at its training camp which begins at the end of the month.
As part of a global sponsorship deal, Budweiser will continue to be the official beer served at NFL American football matches at Wembley in London.
A Major League Baseball team has installed self-serve beer machines at its home stadium allowing fans to pour their own Bud Light and craft beers at game time.
A Czech brewery has been bought by AB InBev in an attempt to strengthen its claim on the brand amid a battle with a Czech competitor.
If ideas changed the trajectory of beer brands — including craft beer — in the past, ideas can do it again.
Mexican football fans had extra cause for celebration on Friday, when they found a ‘free’ beer stand.
AB InBev and Miller Coors have bowed to a petition from a blogger to post the ingredients of their beers online.
A food blogger and “nutritional activist” in the US has launched an online petition to get two of the country’s biggest brewers to list the ingredients in their beers.
A five-star hotel on Brazil’s Copacabana beach is dedicating itself to hosting beer-drinking parties for football fans visiting throughout the World Cup.
It’s been three months since the SuperBowl, so how’s Bud Light’s much-hyped #UpForWhatever ad campaign doing?
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