With imports edging in on big beer brands’ share of the US market, Dan Fox pits Heineken against Stella Artois in the race for the best Christmas ad.
Big beer brands targeting the lucrative millennial market spent $23 million (£14.7m) on Youtube campaigns this year, a market report has revealed.
Debuting on NFL broadcast network billboards and on an outdoor display at Penn Station in NYC is a brand new tagline for the “King of Beers”.
Millennial drinkers are shunning the self-proclaimed “King of Beers” in favour of craft, with shipments outnumbering those of Budweiser for the first time.
Milos Zeman, president of the Czech Republic, has branded American beer as “filthy water” during a business summit in Kazakhstan.
“Irritate! Irritate!! Irritate!!!” – is that the key to getting folks to buy your product?
The simple answer: “It already is.”
One of the NFL’s biggest sponsors AB InBev has announced it is “concerned” with the way a high-profile domestic abuse case was handled.
Anheuser-Busch and Facebook have teamed up to allow consumers to “buy a bud a Bud” through the social media site.
A town has been painted blue and rebranded “Whatever, USA” as part of an elaborate marketing campaign for Budweiser Light.
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