Advertising that only entertains and doesn’t contribute to changing behaviour, is a waste of money, writes Dan Fox, as he deconstructs Budweiser’s latest efforts.
A man stands accused of shooting his friend with a shotgun after he brought him the wrong brand of beer.
Following Dan Fox’s attack on the “whine of craft beer children” after Budweiser’s pro macro Super Bowl ad, beer writer Chad Polenz hits back.
The craft-beer universe is seriously out-of-sorts over Budweiser’s “proud to be a macro beer” commercial that aired on the SuperBowl.
The one AB SuperBowl ad not released prior to the game was, hands down, the best beer commercial the brewer has aired in at least a decade, maybe two.
Remember the days when every Super Bowl ad was a surprise? Now it seems advertisers are choosing to eliminate that joy, writes Dan Fox.
With imports edging in on big beer brands’ share of the US market, Dan Fox pits Heineken against Stella Artois in the race for the best Christmas ad.
Big beer brands targeting the lucrative millennial market spent $23 million (£14.7m) on Youtube campaigns this year, a market report has revealed.
Debuting on NFL broadcast network billboards and on an outdoor display at Penn Station in NYC is a brand new tagline for the “King of Beers”.
Millennial drinkers are shunning the self-proclaimed “King of Beers” in favour of craft, with shipments outnumbering those of Budweiser for the first time.
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