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Monday 27 April 2015

Budweiser

Brewery snubs AB InBev with new ale

A US brewery has delivered a “screw you” to AB InBev, creating the pumpkin peach ale that the global brewer used to mock craft beer in its divisive Superbowl ad.

Friday, April 17th, 2015 No Comments »

Bud’s ‘brewed the hard way’ goes social

Advertising that only entertains and doesn’t contribute to changing behaviour, is a waste of money, writes Dan Fox, as he deconstructs Budweiser’s latest efforts.

Tuesday, March 17th, 2015 1 Comment »

Man shoots friend in Bud vs Busch beer row

A man stands accused of shooting his friend with a shotgun after he brought him the wrong brand of beer.

Monday, March 16th, 2015 No Comments »

Did Budweiser just admit their beer sucks?

Following Dan Fox’s attack on the “whine of craft beer children” after Budweiser’s pro macro Super Bowl ad, beer writer Chad Polenz hits back.

Thursday, February 12th, 2015 No Comments »

The whine of the craft-beer children

The craft-beer universe is seriously out-of-sorts over Budweiser’s “proud to be a macro beer” commercial that aired on the SuperBowl.

Wednesday, February 4th, 2015 5 Comments »

Budweiser runs a REAL beer ad

The one AB SuperBowl ad not released prior to the game was, hands down, the best beer commercial the brewer has aired in at least a decade, maybe two.

Monday, February 2nd, 2015 2 Comments »

A guide to AB’s Super Bowl ads

Remember the days when every Super Bowl ad was a surprise? Now it seems advertisers are choosing to eliminate that joy, writes Dan Fox.

Friday, January 23rd, 2015 No Comments »

Heineken vs Stella Artois

With imports edging in on big beer brands’ share of the US market, Dan Fox pits Heineken against Stella Artois in the race for the best Christmas ad.

Friday, December 12th, 2014 1 Comment »

Beer brands spend $23m with Youtube

Big beer brands targeting the lucrative millennial market spent $23 million (£14.7m) on Youtube campaigns this year, a market report has revealed.

Tuesday, December 9th, 2014 No Comments »

Is Budweiser changing direction?

Debuting on NFL broadcast network billboards and on an outdoor display at Penn Station in NYC is a brand new tagline for the “King of Beers”.

Thursday, November 27th, 2014 No Comments »

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