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Monday 25 July 2016 loc: GB

Budweiser

Native American tribe sues Budweiser

The a native American tribe has filed a lawsuit against beer giant AB-InBev and a distribution company in North Carolina over its “unfair and deceptive” use of its logo.

Friday, June 17th, 2016 No Comments »

Miller Lite: A failure of marketing leadership

Just when we thought news in the beer business had slowed, the marketing brain trust at Miller Lite took us by surprise.

Tuesday, May 17th, 2016 No Comments »

Budweiser renamed ‘America’

Budweiser has been given permission to temporarily rename itself ‘America’ as part of a bid to tap into the patriotic spirit of American consumers this summer.

Wednesday, May 11th, 2016 No Comments »

AB InBev reveals weak start to 2016

Beer giant AB InBev had lower than expected earnings in the first quarter of 2016 as sales in Brazil, its second biggest market, slumped by 10%.

Wednesday, May 4th, 2016 No Comments »

‘Megabrew’ deal on ice as watchdog delays decision

South Africa’s competition authority has delayed its decision on the proposed £71 billion merger of brewers SABMiller and AB InBev for a third time.

Tuesday, April 5th, 2016 No Comments »

Conor McGregor Budweiser ad banned

A new Budweiser ad starring fighting phenomenon Conor McGregor has been banned by Ireland’s advertising watchdog out of fears it promotes underage drinking.

Wednesday, March 23rd, 2016 No Comments »

AB bets on Nelly for Lime-A-Rita revamp

Anheuser Busch is hoping US rapper Nelly will help revive its flagging Bud Lime-A-Rita, featuring the singer’s 2002 hit “Hot in Herre” in its latest ad.

Friday, February 19th, 2016 No Comments »

Bud’s still hammering craft beer, and doing a great job

Budweiser has got its mojo back on the marketing front, as it continues to stick it to the craft competition with provocative ads that prove it’s better than the rest, writes Dan Fox.

Thursday, February 18th, 2016 3 Comments »

Manning beer comment worth $13m

The value of Peyton Manning’s reference to Budweiser after the Super Bowl was estimated to be worth US$13.9m.

Thursday, February 11th, 2016 No Comments »

Heineken is insulting its drinkers with latest ad

Heineken is insulting its drinkers, using whiny women to sell less beer – maybe a lot less.

Thursday, February 4th, 2016 1 Comment »

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