Sometimes, the route to excellence is a process of devolution rather than evolution.
The King of Beer’s craft-beer-inspired “brewed the hard way” strategy continues to drive its advertising.
It wasn’t the date-rapey advice on one promotional label that caused the tsunami of bad press and online outrage.
Budweiser maker AB InBev has seen a slight profit in the first quarter of the year despite a decline in volume sales in the US.
Bud Light has apologised after a slogan printed on hundreds of its bottles was lambasted for being “rapey” and encouraging irresponsible alcohol consumption.
A US brewery has delivered a “screw you” to AB InBev, creating the pumpkin peach ale that the global brewer used to mock craft beer in its divisive Superbowl ad.
Advertising that only entertains and doesn’t contribute to changing behaviour, is a waste of money, writes Dan Fox, as he deconstructs Budweiser’s latest efforts.
A man stands accused of shooting his friend with a shotgun after he brought him the wrong brand of beer.
Following Dan Fox’s attack on the “whine of craft beer children” after Budweiser’s pro macro Super Bowl ad, beer writer Chad Polenz hits back.
The craft-beer universe is seriously out-of-sorts over Budweiser’s “proud to be a macro beer” commercial that aired on the SuperBowl.
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