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Sunday 2 August 2015

Budweiser

Coors Light heads home

Sometimes, the route to excellence is a process of devolution rather than evolution.

Friday, July 3rd, 2015 No Comments »

Budweiser takes on beer pairing… and wins

The King of Beer’s craft-beer-inspired “brewed the hard way” strategy continues to drive its advertising.

Wednesday, June 17th, 2015 3 Comments »

Bud Light was ensnared by a strategy, not a label

It wasn’t the date-rapey advice on one promotional label that caused the tsunami of bad press and online outrage.

Tuesday, May 12th, 2015 No Comments »

AB InBev sees profits amid low sales

Budweiser maker AB InBev has seen a slight profit in the first quarter of the year despite a decline in volume sales in the US.

Wednesday, May 6th, 2015 No Comments »

Bud Light sorry for ‘rapey’ beer slogan

Bud Light has apologised after a slogan printed on hundreds of its bottles was lambasted for being “rapey” and encouraging irresponsible alcohol consumption.

Wednesday, April 29th, 2015 1 Comment »

Brewery snubs AB InBev with new ale

A US brewery has delivered a “screw you” to AB InBev, creating the pumpkin peach ale that the global brewer used to mock craft beer in its divisive Superbowl ad.

Friday, April 17th, 2015 No Comments »

Bud’s ‘brewed the hard way’ goes social

Advertising that only entertains and doesn’t contribute to changing behaviour, is a waste of money, writes Dan Fox, as he deconstructs Budweiser’s latest efforts.

Tuesday, March 17th, 2015 1 Comment »

Man shoots friend in Bud vs Busch beer row

A man stands accused of shooting his friend with a shotgun after he brought him the wrong brand of beer.

Monday, March 16th, 2015 No Comments »

Did Budweiser just admit their beer sucks?

Following Dan Fox’s attack on the “whine of craft beer children” after Budweiser’s pro macro Super Bowl ad, beer writer Chad Polenz hits back.

Thursday, February 12th, 2015 No Comments »

The whine of the craft-beer children

The craft-beer universe is seriously out-of-sorts over Budweiser’s “proud to be a macro beer” commercial that aired on the SuperBowl.

Wednesday, February 4th, 2015 5 Comments »

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