Johnnie Walker launches whisky ‘tache wax

The latest in a line of bizarre drinks pairing gimmicks, Johnnie Walker Red Label has launched a range of moustache waxes designed to enhance the flavour of your drink.

Designed to specifically compliment the Johnnie and Ginger serve – a blend of Johnnie Walker Red Label whisky, ginger ale and a wedge of lime – The Boldest Wax collection comes in three flavours; Piperine Pepper, Citrus Essence or Ginger Root.

Made by hand using 100% natural beeswax, Johnnie Walker claims the waxes provide scents that “linger beneath the nostrils” that “intensify the flavour of the serve with every sip”.

Its launch follows a growing trend for moustachioed men, particularly in London.

Oscar Ocaña, Johnnie Walker brand director said: “John Walker was a proud moustache wearer himself – and as someone who could appreciate a classic when combined with something bold and new – we’re sure he’d have sniffed out a moustache wax that enhances the flavour of a Johnnie & Ginger as a great idea.”

The pocket-size wax collection is available exclusively through Huckle The Barber in (where else?) Shoreditch priced at £7.99, with the set of three costing £20.

Earlier this year Laithwaite’s launched a guide to insect and wine matching, while Brewdog launched a range of “hop-corn” – flavoured popcorn design to pair with its beers.