Brahma launches World Cup beer grown on pitch

24th February, 2014 by Lauren Eads

Anheuser-Busch InBev is to launch a limited edition of its popular Brahma beer made from barley grown on a football pitch where Brazil’s World Cup teams have trained for decades.

In a unique homage to the 2014 World Cup, the world of football and beer will come together to create Brahma Selecao Especial, a beer made from barley sown on the pitch of the Granja Comar training centre, according to a report by advertisingage.com.

Granja Comary is considered sacred ground to Brazilian soccer fans and one of the two iconic symbols of Brazilian soccer, along with Rio de Janeiro’s Maracana stadium, which Sergio Gordilho, CEO of Brahma agency Africa, said inspired the idea of making a commemorative beer grown from barley sown on the field.

The pitch is not usually available for….

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No Responses to “Brahma launches World Cup beer grown on pitch”

  1. Bernardo says:

    “Barley”. “Sacred ground”. Yeah, right.

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