Cloudy Bay hits out at ‘dirty tactics’ accusation

9th September, 2013 by Lucy Shaw

Famed Marlborough estate Cloudy Bay has hit out at “dirty tactics” accusations by Moa Beer for trying to prevent the brewer from expanding its operations in the region.

Cloudy Bay and Moa beer

Cloudy Bay has appealed against Moa Beer’s plans to expand its operations in the grape growing region of Marlborough

Last month, Moa Beer, which has been based in Marlborough for a decade, was granted resource consent to carry out a NZ$6.1m expansion of its brewery near Blenheim.

Cloudy Bay, owned by French luxury goods giant LVMH, has appealed to Marlborough District Council in opposition of the plan, along with local residents Philip Rose and Simon Matthews.

“We have a vintage once a year. A brewery producing 12 million litres of beer a year would be like vintage every day, 365 days a year. A brewery has no link with the land, it does not have to be there,” Cloudy Bay’s director, Ian Morden, told the Marlborough Express.

Morden is concerned that Moa’s plans for “an industrial-scale brewery” will negatively impact upon Marlborough’s “unique rural environment.”

Moa Beer has accused Cloudy Bay of "dirty tactics"

Moa Beer has accused Cloudy Bay of “dirty tactics”

Moa however, has accused Cloudy Bay of “dirty tactics” in order to “stifle” the expansion plans, believing the company to have funded Rose and Matthews for their collaboration in the appeal.

“What we have here is a French-owned company, who trades on our Kiwi identity trying to dictate the terms of operation to a genuine New Zealand business.

“It seems ironic that they are taking issue with our new building, which would easily fit inside just one of their five huge buildings,” Moa’s chief executive Geoff Ross, told the Marlborough Express.

“It reeks of French snobbery. Every other wine region in the world has active craft brewers. So too should Marlborough,” he added.

Morden has hit out at the claims, calling them “a complete fabrication”. “The allegation that Cloudy Bay is funding other appellants is a complete fabrication. Frankly, it is rather disappointing that Moa Brewery would make such unfounded allegations,” he told news website Wellington.Scoop.

In order to appease Cloudy Bay, Moa is considering housing its new facility within a winery.

“We’ll consider creating a building, smaller than one of Cloudy Bay’s wine rooms, calling it a winery, and putting our brewery inside,” Ross told Scoop.co.nz.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

PR Account Executive

Clementine Communications Ltd
Fulham, UK

PR Senior Account Manager

Clementine Communications Ltd
Fulham, London

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more