Cloudy Bay hits out at ‘dirty tactics’ accusation

Famed Marlborough estate Cloudy Bay has hit out at “dirty tactics” accusations by Moa Beer for trying to prevent the brewer from expanding its operations in the region.

Cloudy Bay and Moa beer

Cloudy Bay has appealed against Moa Beer’s plans to expand its operations in the grape growing region of Marlborough

Last month, Moa Beer, which has been based in Marlborough for a decade, was granted resource consent to carry out a NZ$6.1m expansion of its brewery near Blenheim.

Cloudy Bay, owned by French luxury goods giant LVMH, has appealed to Marlborough District Council in opposition of the plan, along with local residents Philip Rose and Simon Matthews.

“We have a vintage once a year. A brewery producing 12 million litres of beer a year would be like vintage every day, 365 days a year. A brewery has no link with the land, it does not have to be there,” Cloudy Bay’s director, Ian Morden, told the Marlborough Express.

Morden is concerned that Moa’s plans for “an industrial-scale brewery” will negatively impact upon Marlborough’s “unique rural environment.”

Moa Beer has accused Cloudy Bay of "dirty tactics"

Moa Beer has accused Cloudy Bay of “dirty tactics”

Moa however, has accused Cloudy Bay of “dirty tactics” in order to “stifle” the expansion plans, believing the company to have funded Rose and Matthews for their collaboration in the appeal.

“What we have here is a French-owned company, who trades on our Kiwi identity trying to dictate the terms of operation to a genuine New Zealand business.

“It seems ironic that they are taking issue with our new building, which would easily fit inside just one of their five huge buildings,” Moa’s chief executive Geoff Ross, told the Marlborough Express.

“It reeks of French snobbery. Every other wine region in the world has active craft brewers. So too should Marlborough,” he added.

Morden has hit out at the claims, calling them “a complete fabrication”. “The allegation that Cloudy Bay is funding other appellants is a complete fabrication. Frankly, it is rather disappointing that Moa Brewery would make such unfounded allegations,” he told news website Wellington.Scoop.

In order to appease Cloudy Bay, Moa is considering housing its new facility within a winery.

“We’ll consider creating a building, smaller than one of Cloudy Bay’s wine rooms, calling it a winery, and putting our brewery inside,” Ross told Scoop.co.nz.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London,

Sales Scotland

Liberty Wines
Scotland, UK

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more