Kiwi brand chats up UK TV host

12th August, 2013 by Gabriel Stone

A New Zealand producer is reported to be considering the launch of a limited edition wine in honour of UK chat show host Graham Norton, after sending him a case every week for the last two years.

Graham NortonAs official wine of The Graham Norton Show, Invivo’s Marlborough Sauvignon Blanc is not only served on set but given as a gift to celebrity guests. In the most recent series, these have included actress Gwyneth Paltrow and Formula 1 driver Lewis Hamilton, as well as actors Tom Cruise, Will Smith and Russell Crowe.

According to the New Zealand Herald, Invivo is yet to run the limited edition idea past Norton, but is planning to send the presenter 500 bottles of Sauvignon Blanc with his name on the label.

Explaining the benefits of this association, Invivo co-founder Tim Lightbourne told the paper: “It’s a talking point for us, it’s to show our local customers in the UK that we’re trying to do things to be talked about – getting the wine in the right hands.

This is not the only celebrity marketing initiative carried out by the brand. Last year Invivo was served at the wedding of Peaches Geldof, daughter of singer Sir Bob Geldof.

The year before it won a profile boost in the US market when Nigel Barker, at the time a judge on TV show Next Top Model, praised the Sauvignon Blanc as “exquisite”.

In addition to these original marketing ideas, Invivo has also proved innovative in its winemaking. The producer was among the first to identify an opportunity for lower alcohol wines, launching a 9% abv Marlborough Sauvignon Blanc called Belle into the UK back in 2010. In the 2012 vintage Invivo unveiled a further range extension in the form of an organic, oak-aged Sauvignon Blanc.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more