You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 1 July 2015

UK winery taps into China craft beer trend

16th November, 2012 by Patrick Schmitt

English sparkling wine producer Chapel Down believes its “winemaker’s beer” is perfect for the Asian market.

Curious Brew lager is re-fermented using Champagne yeasts to create a finer fizz

Exhibiting for the first time at the HKTDC Wine & Spirits fair last week, Chapel Down attracted interest from visitors for its Curious Brew – a range of beers launched in the UK 14 months ago.

Employing winemaking techniques to make the beers, CEO of the company, Frazer Thompson, a former Heineken brand manager, stressed the benefits of sparkling winemaking know-how when it comes to the lager in particular.

The use of Champagne yeasts to create a secondary fermentation, releasing CO2 into the beer, creates a very fine stream of bubbles.

“The Champagne yeast produces a finer bead in the lager so it is less likely to make you burp,” Thompson told the drinks business.

Hence, he said that the beer goes particularly well with Asian food. “I think there’s an opportunity here [Hong Kong and mainland China] because there is a low burp back factor and so it goes extremely well with the food.”

The lager is also “more aromatic and very fruity… it fits the Asian palate,” he said.

Already, Thompson said the response to the beer, which is made by Chapel Down in Kent, has been “phenomenal”.

“Pretty much everyone who has tried the beers has been interested,” he added.

Dancers perform during the opening ceremony of this year’s China International Beer Festival at Xinghai Square in Dalian

One visitor from Taiwan expressed a desire to stock the beers because he said there was a craft beer boom in the market.

“People are tired of international brands,” the buyer commented.

As a result, he said craft brewers are emerging in the country, copying brewing methods from Europe and North America but adding local ingredients to give the beers a Taiwanese character.

Others noted the popularity of beer – as well as football – in the Chinese city of Dalian, in the northeastern Liaoning Province.

This July saw the city hold its 14th beer festival featuring over 30 breweries from China and around the world, attracting as many as 250,000 visitors.

Meanwhile, Thompson said his aim is to “make a bigger impact in Hong Kong” with his Curious Brew, because he explained, “the opportunity is in Hong Kong and mainland China – it’s where the future lies and you’ve got to be in early.”

He also suggested that Curious Brew’s international presence could be boosted by “tie-ups with winemakers in other countries.”

North Taiwan Brewery’s signature lychee beer has developed a strong following in the country and elsewhere in Asia

Speaking more generally about the English winemaker’s decision to produce beer, Thompson commented, “We thought if we could change people’s perceptions of English wine then why not with beer.

He also said that the supply of grapes was limiting the growth of Chapel Down wines, encouraging Thompson to consider other drinks to expand the business.

“We can’t grow Chapel Down sparkling any more because we don’t have the stock, but the beer we can.”

As previously reported by the drinks business, Chapel Down won a gold medal at this year’s International Beer Challenge for its Curious Brew lager.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Mumm rereleases key vintages in Hong Kong

Due to the region's increasing interest in bubbles, G.H. Mumm has relaunched more...

Wimbledon craft brewery starts production

Nearly two centuries after the first Wimbledon Brewery opened its doors, a new more...

Top 10 new craft beers

With new beers coming onto the market all the time, it can be difficult to keep more...

Beck's forced to issue $50 refunds

Anyone that has bought a Beck's beer in the past four years could be entitled more...

Social Media Editor

Competitive

Queen releases Bohemian Lager

Rock band Queen have launched a lager to celebrate 40 years since the release more...

Bilingual 'tool' demystifies wine tasting

The Australian Grape and Wine Authority has developed a new "tool" which more...

Carlsberg creates beer-shampoo

Danish brewer Carlsberg has launched a new range of men’s grooming products more...

PR Manager

Competitive

World's best beer and wine festivals

Forget Glastonbury, these are the festivals you should be making a beeline for more...

Beer festival in China’s Muslim area angers 'exiles'

In China’s predominantly Muslim region of Xinjiang, exiled groups of Uighur more...

Antipodean craft brewers in tax tussle

A proposed tax refund for craft brewers in Australia should not be extended to more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

Men down $1k of ‘aphrodisiac’ wine at airport

Two Chinese air passengers downed an entire bottle of aphrodisiac wine after more...

Austrian wine importer launches in Hong Kong

A wine importer specialising in Austrian wines has launched in Hong Kong to more...

World's cheapest city for a beer revealed

The average price of a bottle of beer is £1.07 in Krakow and Kiev, making them more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Chinese student builds house out of beer bottles

An engineering graduate and his father have built a two-storey house made out more...

10 of Hong Kong's oldest bars

To commemorate the 18th anniversary of Hong Kong’s handover on 1 July 1997, more...

Top 10 Hong Kong craft beer bars

Anyone looking to quench their thirst with a ginseng microbrew should more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Burgundy headlines at Acker’s June HK auction

Featuring smaller-sized lots and classic vintages of Burgundy and Bordeaux, more...

Brewers and suppliers tack on to craft

Leading drinks suppliers and brewing companies are expanding their craft beer more...