You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Friday 29 August 2014

AC/DC join the wine rock set

16th August, 2011 by Alan Lodge

Rock legends AC/DC are to become the latest band to release their own wine range.

The group is lending its name to a new line which goes on sale in Australia this week.

The Aussie rockers have entered into a partnership with New South Wales-based winery Warburn Estate to produce four bottled varieties, named after some of their hits – AC/DC “Back in Black” Shiraz, AC/DC “You Shook Me All Night Long” Moscato, AC/DC “Highway to Hell” Cabernet Sauvignon and AC/DC “Hells Bells” Sauvignon Blanc.

They follow fellow aging rockers Motörhead in entering the wine game, with Motörhead Shiraz having been rolled out earlier this year.

Other bands to have given their name to a wine range in the past include KISS, Whitesnake and Warrant

Steve Donohue, general manager of buying for the Woolworths Liquor Group which will sell the line, told Australian Associated Press that it was a “no-brainer” to sell the wine nationally.

“This is a world-wide phenomenon and a first in the marketplace,” he said.

One of the highest grossing bands of all time, AC/DC survived the death of original singer, Bon Scott – who died in London in February 1980 after a night of heavy drinking – to rack up more hits with his replacement Brian Johnson.

Click here for a run-down of some of the most high-profile celebrity drinks partnerships

4 Responses to “AC/DC join the wine rock set”

  1. steve coates says:

    Hopefully the’ll have a whole lot of Rosé

  2. There are some great new award winning marketed wines

    Look out for

    Sexy wines including the Sexy Red, Rose and White

  3. Jane says:

    Not sure a wine called Highway to Hell will be top of a dinner parties wine list.

  4. Wine&Roll says:

    I think it’s a good trend in the rock music industry that bands come out with their own wine brand. Fans like the products which are associated with their favourite bands. On the other hand, are these quality wines they sell? Do they worry about that? Or it’s all about the brand?

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

If that's interesting, how about these?