Rémy Martin launches ‘My Call’ to celebrate modern ideas of success
Rémy Martin has unveiled a new global brand platform that reframes how achievement is defined, focusing on intention, authenticity, and individual milestones.
Rémy Martin has unveiled a new brand platform, My Call, which places personal choice and lived experience at the centre of how success is defined and celebrated today.
The Cognac house, which has produced Cognac Fine Champagne since 1724, said the global campaign honours “the power of personal choice and the deeply individual way people pursue and honour their milestones”.
A focus on intention
My Call highlights what the brand describes as authentic, unguarded moments where individuals reflect on their achievements and the processes behind them. The campaign is positioned around intention, discipline and creative excellence.
“My Call celebrates a new generation of artists, innovators, and cultural shifters who define their achievements through intention, discipline, and impact. This campaign is about honouring the choices, the process, and the personal conviction behind how modern success is shaped,” said Tonia Mancino, vice president of Luxury Brands, Rémy Cointreau Americas. “That same ethos has guided Rémy Martin for centuries, reflected in the care and expertise behind our expertly crafted Cognac.”
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Shot with what the house calls “relaxed, luxurious authenticity”, the campaign will feature core Rémy Martin expressions, including Rémy Martin 1738 Accord Royal, Rémy Martin V.S.O.P. and Rémy Martin XO.
Digital-first rollout
Rémy Martin has partnered with Hypebeast on a 360º content-led rollout. The programme will begin in January with a talent-led music immersion featuring a surprise artist whose creative path aligns with the campaign’s message. The activation will include an intimate conversation and live performance exploring the moments that shaped the artist’s journey.
Over the course of 2025, the campaign will widen to showcase a range of multidisciplinary creators.
Rémy Martin is encouraging consumers to reflect on their own definitions of success, and to share the rituals and choices that “embody their call”.
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