Wild Idol strikes summer partnership with Coworth Park Hotel
The luxury alcohol-free brand will take centre stage at Coworth Park in Ascot this summer, with a listing at the five-star countryside retreat.
Wild Idol, the premium, naturally alcohol-free sparkling brand offering rosé and white expressions, has secured a partnership with Coworth Park, part of the Dorchester Collection and one of the UK’s most prestigious country house hotels. The move marks another significant step in the brand’s on-trade expansion within the luxury hospitality sector.
The listing reflects the growing demand from high-end venues to elevate their alcohol-free offerings and integrate premium alternatives more visibly into their drinks programmes.
From 1 July to 30 September 2025, Wild Idol will be the lead alcohol-free offering at the hotel’s Rose Lawn Bar, forming part of a wider summer activation: Celebrating the Summer Season at Coworth Park with Wild Idol.
Throughout the season, guests will be able to enjoy Wild Idol sparkling white and rosé by the glass and bottle across all on-site restaurants, the spa café and hotel bars. A new bespoke mocktail, the Wild Idol Frozen Sunset, featuring Wild Idol with strawberry and elderflower, will be available exclusively on the Rose Lawn cocktail menu for the duration of the partnership.
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Elegance, wellness and guest experience
“We are pleased to be partnering with Coworth Park this summer, a hotel that shares our values around elegance, wellness and guest experience,” says Paul Beavis, CEO of Wild Idol.
“It’s the perfect setting for guests to enjoy Wild Idol’s naturally alcohol-free sparkling rosé or white serves, and this collaboration underlines our commitment to crafting memorable moments across the UK’s leading luxury destinations.”
Jonathan Ellson, director of food & beverage at Coworth Park, added: “Wild Idol’s premium alcohol-free sparkling fits perfectly with our seasonal offering and caters to the growing demand for elegant, inclusive drinks.”
Handcrafted from a quality blend of grapes by expert winemakers, Wild Idol is vegan, gluten-free and Halal-certified, and has never contained alcohol.
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