Fat Tuesday gains weight

SOUTHERN Comfort is repeating its £1m Fat Tuesday campaign.  Following last year’s success, the first Fat Tuesday party of 2005 is to be held at the Big Chill bar in East London.

SOUTHERN Comfort is repeating its £1m Fat Tuesday campaign.  Following last year’s success, the first Fat Tuesday party of 2005 is to be held at the Big Chill bar in East London.

The venue will be dressed in a New Orleans style with music ranging from soul and funk to jazz.  Fat Tuesday, which is a literal translation of Mardi Gras, has been developed to strengthen the link between Southern Comfort and its home town of New Orleans.

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Last year four Fat Tuesday parties were hosted in Glasgow, Edinburgh and London.