Westgarth Wines expands fine wine business into Europe with new hire
Californian-based fine wine retailer Westgarth Wines has appointed a new director of sales to lead its European expansion, after opening a London branch.
The company, which is part of WineCap, has appointed Steve Weids as its new director of sales. Weids joins the company from Fine+Rare, where he was sales director, having previously worked at Zachys Wine Auctions as head of Europe. He brings more than three decades of experience in the fine wine sector to his new role, having spend time at Atlas Fine Wines as head of sales and a decade at Armit Wines, where his most recent role was head of private clients.
The move comes as Westgarth opened its new London office to spearhead its expansion into the European market. According to the company, it offers clients “a passport to the world of fine wine”, which includes helping client to build and manage fine wine collections, curating a portfolio, storage solutions, and access to various cultural events in the wine world, including private château dinners and bespoke tastings with producers.
It was founded in 2012 in Los Angeles.
Alexander Westgarth, CEO of Westgarth Wines,along with its sister company, WineCap, noted that the UK remained “the global heartbeat of the fine wine trade”.
“By launching Westgarth Wines in Europe and bringing a leader of Steve’s calibre on board, we want to redefine the private client experience,” he said.
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Writing on LinkedIn, Weids added that his new role offered “an exciting opportunity to engage with collectors, investors, and fine wine enthusiasts across Europe and beyond, facilitating access to some of the world’s most sought-after wines while fostering long-term, trusted relationships.”
“Today’s collectors want an authentic connection to the producers and the stories behind the labels. We are building something that offers that level of intimacy combined with the institutional rigour Westgarth is known for.”
He added that he was “looking forward to strengthening existing partnerships, building new relationships, and supporting the continued growth of Westgarth Wines across Europe.”
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