Freixenet is putting its money behind Mallorca
Spanish sparkling wine giant Freixenet is launching a limited edition cuvée produced in Mallorca, which it says “marks the beginning of a long-term commitment” to the island.
Henkell Freixenet has announced the global launch of Freixenet Mallorca Limited Edition, a premium sparkling wine limited to just 6,919 bottles worldwide, which the brand says “captures the island’s character” with its distinctive fresh salinity.
The release is notable as Mallorca is typically an island associated with still wines, but Freixenet partnered with a local winery and Mallorcan winemakers to help the Balearic territory step into the world of sparkling. Crafted from indigenous varieties Prensal and Giró Ros, the vintage 2025 cuvée is co-fermented to achieve “greater integration and complexity”, said Freixenet in a public statement.
The cuvée (RRP £25) is refined through bottle fermentation, revealing “notes of fresh green apple and delicate orchard fruit” and comes in at an ABV of just 10.8%. The pricepoint of the Mallorca wine also places it firmly in the super-premium category, a deviation from Henkell Freixenet’s typical price points.
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According to the brand, the release “marks the beginning of a long-term commitment to Mallorca”. However, a spokesperson for Henkell Freixenet confirmed to db that it would not be switching production for its signature Freixenet Cava to the island. This will continue to be produced in Sant Sadurní, near Barcelona. “There will be no shift to Mallorca,” the spokesperson said.
Further expansion
German-based group Henkell Freixenet is already the world’s largest sparkling wine company. Earlier this year, db reported that the group was targeting Southeast Asia as a priority for long-term expansion, and is hoping to win over a young base of “experimental, occasion-driven and lifestyle-orientated” consumers with its Mionetto and Freixenet brands.
The global launch of this limited-edition Mallorca cuvée is only set to increase the brand’s visibility across key markets and consumer demographics.
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