Chance Clean Cider raises funds to boost next stage of expansion

Chance Clean Cider is targeting up to £1 million investment in a bid to accelerate growth and boost the no- and low-alcohol cider category and assist in its expansion. db reports.

The non-alcoholic cider brand, which was founded in 2024 by former marketing executive for Lucky Saint and Crossip John Logue and operated by Tripple J Drinks, is produced by Aston Manor in Worcestershire. Logue now has revealed plans to raise up to £1 million to accelerate its expansion across the UK and international markets.

‘The Lucky Saint for cider’

According to the company, the no and low alcohol category is forecast to grow to £33 billion globally by 2030, with cider emerging as one of the fastest-growing segments as investment and consumer awareness increase. Essentially, Logue has identified that the opportunity is “to build a Lucky Saint for cider” and place the brand to lead the space.

The cider, which has been created with 100% British cider apples, combines traditional cider-making techniques with a dealcoholised proposition and is stocked in more than 1,000 venues across the UK, including a national rollout with Prezzo Italian, alongside listings in Michelin-starred restaurants and a range of hospitality venues.

The company’s board is chaired by ex-Distell Ventures, Brewdog and Curious Drinks director Gareth Bath who is now in place as the brand’s strategic advisor and is also set to bring his experience in scaling premium drinks globally to the brand.

Expansion

According to Logue, the raise will primarily be used to accelerate growth across on-trade, e-commerce, and off-trade retail, alongside expanding international opportunities and launching Chance on draught.

Speaking about this next stage for the business, Logue said: “I’ve spent 20 years in the drinks industry, and one thing has become very clear – people don’t drink for the alcohol, they drink for the moment. Whether it’s socialising with friends, celebrating milestones or new experiences, people want more choice when it comes to elevating their social rituals without compromising on taste. Yet while consumer habits have evolved, cider hasn’t kept up.”

Creating the ‘moment’

Logue explained: “We’ve seen what’s happened in beer, where incredible non-alcoholic brands have redefined the category. Cider hasn’t had that moment yet. Chance is about creating it – and building a brand that can lead that change.”

Bath added: “Over the past year, Chance has deliberately built a cap table and advisory group designed for scale – bringing together the experience needed to turn early momentum into long-term category leadership. The fundamentals are now in place: a strong brand, a high-quality product, and clear commercial traction. This next raise is about accelerating into a category with growing demand and a clear gap for a premium, dedicated leader in non-alcoholic cider.”

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