Ashton Hills to reach Chinese shores
Shanghai Montrachet partners with the South Australian winery to introduce mainland China to its premier Chardonnay and Pinot Noir wines. Rebecca Lo reports.
Ashton Hills joins forces with Shanghai Montrachet to bring one of Adelaide Hills’ most respected cool climate producers to Chinese collectors and fine wine on-trade across the country.
Shanghai Montrachet is a boutique importer with a strong track record of introducing premium international labels to Chinese wine enthusiasts. It will position Ashton Hills at the forefront of its cool climate Australian category in mainland China through allocation-driven distribution and targeted engagement with key collectors, specialist retailers, and leading on-trade accounts.
The first batch to be introduced in the country includes Ashton Hills’ 2025 editions of Piccadilly Valley Chardonnay, Reserve Chardonnay, Estate Pinot Noir, and Piccadilly Valley Pinot Noir.
Elegant, site-driven wines
Ashton Hills was founded in 1982 by Stephen George in partnership with Peter van Rood in the Piccadilly Valley of Adelaide Hills. Over the years, it has built an enviable international reputation for its refined cool climate whites that express site and vintage with precision.
Partner Content
Led by its Chardonnay and Pinot Noir wines, the estate was rated 5 Red Star by Australia’s leading wine guide Halliday Wine Companion for more than 10 consecutive years.
“Ashton Hills has always been about expressing the character of the Piccadilly Valley through elegant, site-driven Chardonnay and Pinot Noir,” stated Matt Deller MW, CEO of Wirra Wirra and Hahndorf Hill, the shared family owner of Ashton Hills.
Setting the benchmark for cool climate Aussie wines
“Around the globe we often see the greatest success with Burgundy specialists because customers already appreciate wines with purity, elegance and a clear sense of place,” he added. “Shanghai Montrachet understands how to build stories with collectors and the fine wine trade in China.”
“Ashton Hills is a benchmark producer for cool climate Australian wines, combining precision, site expression and remarkable consistency,” said Arneis Wu, head buyer with Shanghai Montrachet.
“We are delighted to introduce these wines to our customers and further strengthen the presence of premium Australian producers in the Chinese market.”
Related news
China is rebuilding its on-trade around a new kind of drinker
Why China could be fine wine's next success story
China axes tariffs for African imports, but what does this mean for South African wine?
