Top 10 drinks launches from May

From spring sipping staples to innovative ready-to-drink releases, db selects 10 standout new product launches that grabbed our attention this May.

1. CECCHI LOBELIA 2025

Cecchi has expanded its Toscana IGT range with Lobelia 2025, a white blend of Trebbiano, Vermentino and Chardonnay designed to offer a fresher interpretation of the region. Sourced from the Maremma, the wine reflects coastal influences, with maritime conditions helping to preserve acidity and aromatic intensity. The wine shows a balance of floral and citrus notes, alongside a saline edge and a fresh, persistent finish. Positioned as a versatile, food-friendly style, it is aimed at a broad range of occasions. Packaging is a key feature, with digital printing using organic inks applied directly to the bottle, allowing for a fully recyclable format. RRP: £12–£15 Contact: Cecchi, cecchi.net

2. MIONETTO SPRITZ

Mionetto has expanded into the ready-to-serve category with the launch of Orange Spritz Aperitivo RTS. Rooted in Prosecco Valdobbiadene, the product combines sparkling wine with orange and botanicals, using 100% natural flavours. Designed for convenience, the range is offered in both alcoholic (5.9% ABV) and alcohol-free versions, with formats including 75cl bottles and 20cl single-serve options. Positioned as a premium, accessible take on the classic spritz, it aims to deliver consistent quality in a ready-to-pour format. The launch will roll out across selected European markets from spring 2026. RRP: POA Contact: Henkell Freixenet, henkell-freixenet.com

3. PASQUA HEY FRENCH 5TH EDITION

Pasqua Wines has released the fifth edition of Hey French, a multi-vintage Bianco Veneto IGT that continues the producer’s experimental approach. The wine blends six vintages (spanning 2015-2024), sourced from volcanic vineyards on Monte Calvarina in the Soave area, combining Garganega with small proportions of Pinot Blanc and Sauvignon Blanc. Partially aged in barriques and tonneaux before further refinement in stainless steel, the wine shows layered complexity, with notes of exotic fruit, camomile and herbs alongside almond and mineral nuances. RRP: £35–£38 Contact: Pasqua Wines, pasquawines.it

4. BOTTEGA VINAI PINOT BIANCO

This Trentino DOC Pinot Bianco is sourced from vineyards around northern Lake Garda and the Brentonico plateau, where cooler conditions support freshness. Vinified with brief skin contact and fermented entirely in stainless steel, the wine is also aged in tank to preserve its varietal character. The result is a dry, light-bodied white with notes of yellow apple and white flowers, alongside a fresh, lively palate and persistent finish. Positioned as an approachable, food-friendly style, it is suited to lighter dishes and seafood. The wine is also vegan and gluten-free. RRP: £14 Contact: Cavit, cavit.it

5. SAINT SPRITZ SARDINIA

Saint Spritz has expanded its ready-to-drink range with the launch of Sardinia, a tropical-inspired spritz rolling out across US retail. The wine based RTD blends passion fruit and mango with notes of blood orange, offering a fruit-forward take on the classic aperitivo style. Made with real fruit juice and natural botanicals, the 5% ABV expression is positioned as a lighter, sessionable option. Sardinia joins the brand’s existing portfolio of citrus and floral variants, alongside alcohol-free alternatives. RRP: US$12.99 (four-pack) Contact: Saint Spritz, saintspritz.com

6. 41 BIS AGED

41 Bis Aged is a Sardinian agave spirit combining local raw materials with traditional distillation. Made from Sardinian blue agave, it is matured for more than two years in century-old chestnut casks that previously held Vernaccia wine, adding regional character. Double-distilled in a 1982 copper still, the spirit shows a deep amber colour, with aromas of honey, Mediterranean herbs and toasted almond. The palate delivers salted caramel and citrus peel, followed by a soft, lightly smoky finish. Positioned as a premium, small-batch release, it highlights provenance, wood ageing and craft production. RRP: €120–€150 Contact: Silvio Carta, silviocarta.it

7. QUADZ

Global Brands is entering the high-ABV RTD segment with the launch of Quadz, an 18.8% ABV vodka-based cocktail targeting the growing premixed category. Packaged in 200ml resealable bottles, each unit contains the equivalent of four shots, aiming at convenience-led consumption occasions. Available in four flavours – Blue Razz, Cherry Daq, Lime Mar and Pink Marg – the range taps into demand for bold, fruit-driven profiles. Positioned as a high-impact, on-the-go option, the launch reflects rapid growth in stronger RTD formats within the UK market. RRP: £4.99 (200ml) Contact: Global Brands, globalbrands.co.uk

8. BARRELL CIGAR BLEND BOURBON

Barrell Craft Spirits has released its first Cigar Blend Bourbon, a limitededition expression combining straight Bourbons aged for between 7.5 and 18 years. Distilled in Kentucky, Tennessee and Indiana, the blend is finished in a combination of Madeira, Armagnac, rum and Hungarian oak casks, adding layers of complexity. Bottled at cask strength (55.6% ABV), the whiskey offers notes of dark fruit, molasses and warm spice, with a long, lingering finish. RRP: US$84.99 Contact: Barrell Bourbon, barrellbourbon.com

9. EL JIMADOR MARGARITA RTD

El Jimador is entering the UK ready-to-drink market with a new Sparkling Margarita range, which launched in April. The 100% agave Tequila brand will roll out two flavours – lime and mango – in 250ml cans at 6.5% ABV, targeting both on- and off-trade channels via wholesalers, convenience, ecommerce and grocers later in the year. Positioned as a convenient take on the classic Margarita, the launch taps into continued growth in the RTD category, particularly in convenience and on-trade settings. Both variants were developed following consumer testing, with lime and mango selected for their strong purchase intent and flavour appeal. RRP: £2.65 Contact: el Jimador, eljimador.com

10. WILD AMERICAN

Best Day Brewing has expanded its non-alcoholic portfolio with Wild American, a classic American Pilsner designed to replicate the clean, crisp profile of the traditional style. Brewed with American-grown ingredients, the beer is produced to full strength before undergoing alcohol removal to retain flavour and structure. The launch reflects increasing demand for classic beer styles in non-alcoholic formats, moving beyond hop-forward expressions such as IPAs. Wild American joins the producer’s existing range of alcohol-free craft beers and is available across US retail. RRP: $13.99 Contact: Best Day Brewing, bestdaybrewing.com

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